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Dec 29, 2023 · The beauty of guerilla marketing is in its idiosyncrasy. It's a marketing tactic that requires you to think outside the box for a way to embrace the element of surprise and create something relevant yet unexpected. With guerilla marketing, the last thing you want to be is a copycat.
- Payless Goes High End as Palessi. The affordable, low-cost shoe store threw Los Angeles shoppers for a loop last year when it had the launch party for a new luxury shoe brand, Palessi, created by a fake Italian designer Bruno Palessi.
- Tesla’s “$0 Budget” While many find Tesla founder Elon Musk’s antics frustrating, plenty of them have resulted in heaps of press for little to no money.
- The Nun’s YouTube Controversy. Source: The Hollywood Reporter. Hereditary was not the only horror film to cash in with a bit of help from guerrilla marketing.
- Homie Real Estate’s Electoral Bid. Source: Homie for Senate. An election loophole in Arizona gave Utah real estate company Homie the publicity it was seeking in Fall 2018.
- Use Drones. Paramount took advertising for their new streaming series to new heights using drones. They projected a working QR code in the sky for the people of Austin, Texas.
- Fly Airplane Banner Tow Advertisements. Airplane banners soar through the sky, sending messages far and wide. Dunkin Donuts used an airplane banner to remind people how well their iced coffee pairs with a hot day.
- Utilize Projections. Use hidden projectors to broadcast your message on skyscrapers without paying for advertising space. CBS sent the newest superhero, Supergirl, flying through the streets of New York City to promote the upcoming series.
- Set Up Photo Ops. Give customers a reason to post by creating unique photo opportunities. Bounty used this strategy to promote its product by creating a photo opportunity with a giant popsicle to generate word-of-mouth buzz.
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Mar 25, 2024 · What is guerrilla marketing? Guerrilla marketing is an advertising strategy that uses unconventional tactics to delight and attract customers. It is an alternative to traditional marketing, such as print media, television commercials, billboards, and direct mail.
Jun 20, 2018 · Guerrilla marketing is a strategy of surprising consumers with unconventional methods of brand interaction to generate conversation and awareness. Learn the meaning, effects, and 16 ideas and examples of guerrilla marketing for innovative brands.
Aug 16, 2023 · Guerrilla marketing is an innovative and unconventional marketing strategy that diverges from traditional promotional methods by emphasizing creativity, surprise, and strategic disruption to engage and captivate a target audience.
Jan 8, 2022 · Using smart guerrilla marketing tactics is an exciting way to catch your targeted audience right where they are, inserting your brand into their lives in unexpected and surprising ways and making an impression.
