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The Story Behind the Brand | goop. In 2008, Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It’s grown a lot since then. We operate from a place of curiosity and nonjudgment, and we start hard conversations, crack open taboos, and look for connection and resonance everywhere we can find it.
Goop Founder and CEO, Gwyneth Paltrow.
Goop is a wellness and lifestyle brand and company founded by the American actress Gwyneth Paltrow. It was launched in September 2008 as a weekly e-mail newsletter providing new age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect". [2] .
Jul 25, 2018 · How Goop’s Haters Made Gwyneth Paltrow’s Company Worth $250 Million - The New York Times. Feature. How Goop’s Haters Made Gwyneth Paltrow’s Company Worth $250 Million. Inside...
Jun 13, 2023 · June 13, 2023 3:30 AM PT. On a sunny spring Saturday, a well-heeled, mostly middle-aged crowd of about 100 Gwyneth Paltrow devotees gathered at Goop headquarters in Santa Monica for “Goop...
Sep 15, 2019 · How Gwyneth Paltrow took Goop from a homebrewed newsletter to a controversial $250 million wellness powerhouse. Ellen Cranley. Sep 15, 2019, 5:30 AM PDT. Layne Murdoch Jr./Getty Images.
May 26, 2021 · 26 May 2021 - 1:41 PM. Why the haters mean nothing to Gwyneth Paltrow. The Hollywood star is having the last laugh as Goop, her US$250 million alternative lifestyle business, thrives through COVID-19 with rumours of an imminent initial public offering.
