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HeadOn is an American brand of homeopathic topical headache products owned by the Florida-based Miralus Healthcare. The brand achieved notoriety as a result of a viral 2006 commercial consisting only of the tagline "HeadOn: Apply directly to the forehead" repeated three times. A previous commercial claimed the product provided headache relief ...
Aug 2, 2006 · August 2, 2006 / 11:57 AM EDT / CBS. Odds are you've seen the TV commercial that repeats the phrase, " 'Head On,' apply directly to the forehead" over and over. It touts the benefits of an over ...
- CBS News And Stations
HeadOn, apply directly to the forehead. HeadOn is available without a prescription at retailers nationwide. The notorious advertisement, which first aired in June 2006, stemmed from Better Business Bureau objections to the earlier ads' claims of "fast, safe, effective" headache relief. Sold as a "homeopathic remedy", the product is actually a ...
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Jul 24, 2006 · The mesmerizing ad for headache gel. By Seth Stevenson. July 24, 200612:00 PM. HeadOn: Migraine The Spot: A woman rubs what appears to be a glue stick across her forehead. The voice-over repeats ...
Some sales tactics are different than others. On one hand, there's the polished "science of persuasion." On the other, there's annoying repetition and scream...