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November 1911
- The brand was founded in Detroit, in November 1911, by racer Louis Chevrolet and General Motors founder William C. “Billy” Durant, who developed cars that quickly earned reputations for performance, durability and value. Those traits remain at the core of Chevrolet, which is the world’s fourth-largest automotive brand.
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Louis Chevrolet (1878–1941), Arthur Chevrolet (1884–1946) and ousted General Motors founder William C. Durant (1861–1947) started the company on November 3, 1911 as the Chevrolet Motor Car Company.
- November 3, 1911; 111 years ago
- Alan Batey, senior vice president
Durant’s success with Buick led to the creation General Motors on September 16, 1908. Three years later, he founded Chevrolet, and grew it to a position of market leadership in just three short years.
In November 1911, William C. “Billy” Durant launched Chevrolet Motor Company, named after his partner, Swiss race car driver Louis Chevrolet. On May 2, 1918, General Motors acquired Chevrolet Motor Company, and in 2021, the iconic brand is celebrating its 110th anniversary.
Nov 3, 2011 · Durant incorporated the Chevrolet Motor Company on November 3, 1911. Louis Chevrolet was not an officer, but he experimented with large luxury cars while Chevrolet Motor Company's...
- Todd Lassa
- 16 min
- Chevrolet
Sep 19, 2018 · Two of the early pioneers that founded Chevrolet were William Crapo “Billy” Durant, one of the founders of General Motors in 1908, and Swiss racing car driver and engineer Louis Chevrolet. It all started on November 3, 1911 when Chevrolet Motor Company of Michigan became incorporated.
Oct 30, 2011 · GM. Since it was founded on Nov. 3, 1911, Chevrolet has produced more than 200 million cars and trucks. At the time of its founding a century ago, 270 American automotive brands existed. Today,...
Nov 27, 2023 · ~ A Summary of the History of Chevrolet: A Journey of Innovation and Leadership. The story of Chevrolet begins with a twist of fate. William Crapo Durant, having failed in his attempt to buy Ford, launched Chevrolet in 1911, a move that would shape the automotive industry for generations.
