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Jun 16, 2015 · History of Social Media. Many people like to link the history of social media to the growth in communications technology that has been occurring since the end of the 19th century. A common starting point is Samuel Morse’s first telegraph, which he sent in 1844 between Washington, D.C. and Baltimore.
Jun 03, 2020 · History of Social Media. Around seven out of ten Americans (69%) use social media sites such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest, up from 26% in 2008. [ 26 ] [ 189] On social media sites, users may develop biographical profiles, communicate with friends and strangers, do research, and share thoughts, photos, music, links, and more.
- A Brief History of Social Media
- Social Media: End Users and Businesses
- How Marketing Pros Utilize Social Media
- The Future of Social Media
In less than a generation, social media has evolved from direct electronic information exchange, to virtual gathering place, to retail platform, to vital 21st-century marketing tool. How did it begin? How has social media affected the lives of billions of people? How have businesses adapted to the digital consumer lifestyle? How do marketing professionals use social media? It’s all part of the story of social media’s ongoing evolution.
What began as a desktop or laptop experience shifted to mobile phones and tablets as cellular service expanded; the capabilities of cellular phones expanded, turning them into “smartphones”; and high-speed wireless internet became more readily available in homes, businesses, and public spaces. With the advent of social media apps that could run on smartphones, end users could take their communities with them wherever they went. Businesses took advantage of this new consumer mobility by serving their customers new, simpler methods of interacting — and new ways of buying goods and services.
As the ability to reach consumers expanded thanks to social media, marketing professionals quickly adapted. Social media’s evolution provided measurement tools that gave marketing professionals unprecedented access to valuable, actionable data about consumers’ demographics, buying habits, and more. With marketers no longer limited to traditional forms of media — TV, radio, print, mail, billboards, magazines, etc. — the social media marketing industry was born.
What happens next in social media almost certainly will be shaped by the evolving business model, as well as by advances in storytelling technology. How will mega platforms such as Facebook, Twitter, TikTok, and others make money? How will end users adapt? How will businesses spread their messages and use social media to build audiences? The answers to these questions will determine the next stage of social media’s evolution.
Jun 27, 2019 · As we approach #SocialMediaDay 2019, here’s a brief history of social media to date and what to expect going forward. The beginning of the 21 st century. Social media popularity was growing like crazy at the start of the 21 st century. At this time, online photo sharing was facilitated by sites like Flickr and Photobucket.
Jul 15, 2021 · Although social media could be said to date back to the first transmitted and received Morse code messages, the first social media platform as we know and understand it today was ARPANET.