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  1. 1 day ago · The Early Days of Philippine Television. The Early Days of Philippine Television Television in the Philippines has been around for almost a century, with its first official broadcast on October 23, 1953. American engineer James Lindenberg established Bolinao Electronics Corporation (BEC) in 1946, but faced challenges due to political reasons ...

  2. 18 hours ago · Brands turn to retailers, Google, Meta and TikTok for additional reach. When Mondelez sought to promote a limited edition of its Oreo cookie earlier this year, it did something that would have been unthinkable not that long ago: It didn’t spend a dime advertising on TV. The snack company had a simple reason for that decision.

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  4. 18 hours ago · The history of advertising is a story of how businesses have fought to capture and retain consumer attention in an ever-changing media landscape. From ancient clay tablets to digital banner ads, advertisers have always sought new and innovative ways to reach and persuade their target audience. But in the end, it is the consumer who holds the ...

  5. 4 days ago · The COVID-19 pandemic has had a profound impact on the media industry in the Philippines, disrupting the usual operations and affecting media earnings. As the country implemented strict lockdown measures to curb the spread of the virus, advertising investments in TV experienced a significant drop.

  6. 2 days ago · This list should not be interpreted to mean the whole of a country had television service by the specified date. For example, the United States, Great Britain, Germany, and the former Soviet Union all had operational television stations and a limited number of viewers by 1939. Very few cities in each country had television service.

  7. 4 days ago · Among the resource persons invited to the hearing on Thursday are representatives of major advertising agencies, television, radio and cable companies; print media organizations; and government ...

  8. 1 day ago · The Philippine Commonwealth was established in 1935, as a 10-year interim step prior to full independence. However, in 1942 during World War II, Japan occupied the Philippines. The U.S. military overpowered the Japanese in 1945. The Treaty of Manila in 1946 established the independent Philippine Republic.

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