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Mar 5, 2023 · Its precise date of construction is unknown: by the end of 1923, a few news reports in Los Angeles mention, in passing, a giant sign reading “Hollywoodland”, illuminated with electric lights. The...
Built by Los Angeles Times publisher Harry Chandler as a $21,000 billboard for his upscale Hollywoodland real estate development, the Sign soon took on the role of giant marquee for a city that was constantly announcing its own gala premiere. By the end of 1923, the Sign was fully erected, a high-profile beacon for the fast-growing metropolis.
History. Throughout the Sign’s 100th year history, it has been threatened with decay and destruction. When the Sign was erected in 1923 by the Hollywoodland Real Estate Group, it was slated to last only a year and a half. Against all odds it survived, but by 1973 it was in total disrepair.
Jul 13, 2015 · By Lily Rothman and Liz Ronk. Updated: January 24, 2019 5:10 PM [ET] | Originally published: July 13, 2015 7:00 AM EDT; W hen the Hollywood Sign was built in 1923, there was little hint that it...
Los Angeles. The Hollywood Sign, a world-famous landmark and symbol of Los Angeles’ prosperity and industry, has sat proudly atop the sun-kissed hills of Beachwood Canyon since 1923. The Sign debuted in 1923 as “Hollywoodland”: a $21,000 temporary billboard for the Hollywoodland real estate development at the end of Beachwood Canyon.
Jul 13, 2016 · Ninety-three years ago on this date, the Hollywood Sign was officially erected in the hills above Los Angeles. The sign originally read " Hollywoodland ," in conjunction with the real estate...
Jul 15, 2013 · The sign was created as a real-estate advertisement. By 1923 Los Angeles Times publisher Harry Chandler had decided to invest in an upscale real-estate development called Hollywoodland, which...
