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  1. Sep 30, 2023 · Chelsea have agreed a £40m-plus deal with United States-based sports technology firm Infinite Athlete to become the new front-of-shirt sponsor. They had started the Premier League...

  2. Sep 26, 2023 · 26 September 2023. Premier League authorities have officially given the green light for Infinite Athlete to become the new front-of-shirt sponsor of Chelsea, per the Telegraph. The multi-million-pound deal, reportedly valued at £40 million, marks a significant milestone in the club’s quest for a lucrative front-of-shirt partnership.

  3. Sep 30, 2023 · Chelsea have agreed a new front-of-shirt sponsor deal with Infinite Athlete worth £40m. The United States-based company will now feature on the front of the shirts after they had started...

  4. Mar 11, 2024 · The expected £60m-a-year contract with Riyadh Air is impossible to achieve without qualification for the Champions League. The deal will also be subject to new fair market value rules set by the English Premier League.

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  6. Chelsea news as Todd Boehly and Clearlake Capital finally look set to name their first new shirt sponsor since taking over the club after Three's deal came to an end last season Football London

  7. Sep 6, 2023 · Chelsea 'pitched multi-year £60m shirt sponsorship deal to Saudi airline Riyadh Air' - which is owned by Newcastle majority owner PIF - and will only fly its first plane in 2025 | Daily Mail...

  8. Aug 9, 2023 · Infinite Management have put forward a deal to become the club’s main front-of-shirt sponsor, which one report claimed would be worth more than the £40 million-a-year paid by Three.

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