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  1. Felicity Hayward is a model, author, content creator and activist. Felicity’s remarkable journey began when she was first discovered by renowned photographer Miles Aldridge. In the 2010s, she broke barriers as the UK’s first plus-size model, defying the fashion industry’s norms that often-overlooked curves. Her iconic Mac Cosmetics ...

  2. We've teamed up with model and body positive activist @felicityhayward for dreamy new designs across over 70 bra sizes!This collection celebrates self love, ...

    • 2 min
    • 2104
    • Playful Promises
  3. Aug 2, 2022 · Felicity Hayward brings her signature charm and vibe to Playful Promises' latest SS22 designs, merging chic fashion with feel-good aesthetics. Explore a rang...

    • Aug 2, 2022
    • 412
    • Playful Promises
  4. Mar 1, 2024 · Felicity Hayward… In 2011, a 20-something Felicity Hayward stumbled onto a photo shoot that would change her life. Little did she know, posing as the iconic Anna Nicole Smith wouldn’t just be a “15 minutes of fame,” it would catapult her into the role of a pioneer for a revolution in the fashion industry: plus-size […]

  5. Jul 6, 2021 · Our new @felicityhayward X Playful Promises collection is live! What better time than now, to remind yourself of your worth and love yourself endlessly. Reme...

  6. Introducing our brand new collaboration with UK model and body positive activist, Felicity Hayward! “Dedicated to the biggest inspiration in my life, who taught me to be unapologetically myself, my grandmother Sybil.” Just like Sybil, this unique and elegant set is an inspiration! The perfect everyday set, this classic

  7. Introducing our brand new collaboration with UK model and body positive activist, Felicity Hayward! “Dedicated to the body image movement, SLBB. Self love!” Get ready to love yourself in our Self Love embroidered set. Felicity Hayward champions the phrase “Self Love Brings Beauty”, which now takes centre stage on this