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Aug 9, 2022 · CBS/ Fender in the UK pitched the Fender Squier Series ’57 Stratocaster at £223, the ’62 Strat at £230, ’52 Tele at £198, ’57 P-Bass at £213, ’62 P-Bass at £221, and the ’62 Jazz Bass at £223. Not coincidentally, these prices were almost exactly the same as the cheapest Tokai copies.
Squier Guitars started out in 1890, in Battle Creek Michigan, when a man named Victor Carroll Squier founded the VC Squier Company. Victor Carroll Squier’s father, Jerome Bonaparte Squier, emigrated to the US from England where he had honed his skills as a gifted violin maker. He opened up a shop in Boston where he would come to be known by ...
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Oct 1, 2016 · The Squier three-bolt Stratocaster was based on a 10-year-old design, but it was never conceived of as a "vintage" instrument in the way that the JV series was. Released at the end of 1983, these Squier Strats were sold in the United Kingdom and Japan as the “Popular Stratocaster,” and priced at an economical $169.
- History: The Beginnings of Squier
- Squier, Strings Factory For Musical Instruments
- Fender Acquires VC Squier Company
- War Against Japanese Copies
- Fender Lands in Japan
- Fender Revives The Squier Brand
- How Were Squier Guitars born?
- Fender Japan in The Us Market
- Evolution of Squier Guitars
- Squier News
Squier is recognized worldwide by musicians as a Fender subsidiary brand. But to know the origins of this so controversial “second line” of the renowned brand, we must go back in time, until the middle of the 19th century. Jerome Bonaparte Squier was an English immigrant and renowned Luthier who worked together with his son, Victor Carroll Squier, ...
When it was already the year 1890, Victor, Jerome’s son, decides to separate from his father by opening his own store in Michigan, United States. Once established, the manufacture of strings for violins, banjos and guitars begins. Which bore the already recognized surname Squier. His business grew rapidly, and he went from manual manufacturing to i...
In 1965, the VC Squier Company was bought by Fender in a very successful commercial decision. It is worth noting that at this point the company was only dedicated exclusively to the manufacture of strings. As a result of this merger with the guitar giant, part of its staff moves to a new bass string factory founded a year earlier, GHS. In that same...
The market was littered with blatant copies and in some cases vintage Fender clones of Japanese origin. Some Japanese imitations were of very good quality with low price. Thus, within the vast strategies to revitalize the brand was to combat imitations or “counterfeits” from Japan. Among the imitating instrument factories was Tokai, one of the larg...
In March 1982, CBS established its operation in Japan. Thus, Fender Japan, Ltd., an alliance between Fender Musical Instruments Corporation, Yamano Music Instrument and Kanda Shoki was founded. By May 1982, Fender Japan had six vintage-style guitar and bass models: ’57 and ’62 Stratocaster, ’52 Telecaster, ’57 and ’62 Precision Bass®, and finally ’...
To compete with the Japanese imitations on the old continent, Fender exported its Japanese guitars under the Squier series. The first series is known as Squier JV, because of “Japanese Vintage”. Thus, while the Fender Japan are exclusively distributed in the Japanese country, practically those same guitars, under the Squier Series, are marketed in ...
The appearance of Squier guitars was a matter of chance, or rather improvisation. Given the lack of foresight to register a “new brand” for this series, and avoid all the bureaucracy of preparing and registering it, it was decided to use the Squier brand, since Fender already owned its rights. In this way, an instrument of lesser value was put on s...
However, all these strategies to reverse Fender’s financial situation failed to prevent a new crisis in 1984. Thus, CBS puts Fender up for sale. A consortium made up of employees and its current president, William Schultz, bought the company. Remarkably, the Fullerton plant was not included in the sale, forcing, ironically, that most of the instrum...
Over the years, Fender expanded its list of products, from much more expensive series such as the Custom Shop, American Vintage, Deluxe, among others, to more economical models, such as the Mexico or American Special lines. Squier was reserved for the entry-level ranges, that is, for beginner guitars. However, the success of Squier allowed it to in...
The surprising history of Squier shows us that from an initial idea driven only to compete with copies from Japan, the brand managed to far exceed that strategy that emerged almost at the last CBS board meeting at Fender. Today Squier occupies a privileged place among all guitar brands, being a more than competitive option and one of the best-selli...
Nov 16, 2023 · Squier’s Series 24 was a rebranded and reduced line based on Fender’s earlier Guild-related and Gibson-influenced DeArmond guitars. The series name came from the 24.75-inch scale-length. Each of these three single-cut solidbody M models has two humbuckers, 22-fret rosewood board, two volumes, two tones, and a selector, and a Tune-o-matic ...
Squier is an American brand of electric guitars owned by Fender. The former manufacturing company, established as "V. C. Squier Company" was founded in 1890 by Victor Carroll Squier in Battle Creek, Michigan, producing strings for violins, banjos, and guitars. In 1965, the company was acquired by Fender. By 1975, Squier became defunct as a ...
Oct 11, 2022 · Jeff Healey. Legendary blues, rock, and jazz guitarist Jeff Healey was also known to frequently use Squiers in both his studio and touring rig. Although having a range of makes and models of guitars to choose from, he always found himself going back to Squiers. “I can get everything I want from one guitar, a black Fender Squier Strat that I ...
