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  1. Aug 10, 2017 · Supreme started a magazine featuring the faces of the young downtown scene— Chloë Sevigny, Ryan McGinley, Mark Gonzales—a mix of models, artists, skaters. “James tapped into a secret sauce ...

  2. Supreme is an American clothing and skateboarding lifestyle brand established in New York City in April 1994. Supreme is recognized for its influence on streetwear culture, with products that cater to skateboarding and urban fashion trends. The company makes skateboards in addition to clothing and accessories. The red box logo with "Supreme" in ...

    • 1994; 29 years ago
    • James Jebbia, (Founder & CEO)
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  4. Jul 24, 2019 · The Real Story of Supreme. How an upstart NYC skate brand changed fashion forever. Left: Supreme/Vanson leather Bones jacket, fall- winter 2017; Right: Aidan Mackey in the Supreme x Bruce Lee ...

  5. Supreme is one of the longest-standing labels in streetwear history and unquestionably the most formidable. Though the main story is one of a brand building its cache by doing things right, doing them well and doing them one step at a time, viral cultural moments have helped boost the brand’s visibility, particularly since the mid-’00s.

  6. Nov 21, 2012 · Once dismissed as skate-wear by fashion people, Supreme has been embraced by a new global tribe eager to crack its code. Huge lines, once endemic to its New York flagship in SoHo, now form at ...

  7. Nov 17, 2021 · How Supreme Started. Rex/Shutterstock. Supreme was started when a man named James Jebbia opened the company’s flagship store in Manhattan in April 1994, paving the way for the burgeoning skateboard scene in New York City. The store would eventually become somewhat of a counterculture mecca for young artists, skaters, musicians, neighborhood ...

  8. Mar 23, 2021 · Supreme: The Origin. James Jebbia, founder of Supreme, wasn’t always based in New York City – in fact, he was raised in the UK. Born to a British mother and American father, the family relocated from the US to Crawley, West Sussex, when James was just a year old. While growing up in England, Jebbia pursued an acting career – starring in ...

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