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- In addition to smart branding, the makers of the Sampler also had a few other tricks up their sleeve, which helped the product become the icon it is today. The box of chocolates were the first product in the United States to be wrapped in cellophane and every box included an index showing each candy inside — now a boxed chocolate standard.
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Feb 14, 2016 · How did it become so popular? By 1915 the Whitman's Sampler was the best-selling box of chocolates in America, thanks to its presence in 19,000 drugstores across the nation — which...
- Whitney Filloon
Nov 28, 2017 · From its debut in 1912, the Sampler has been the leading candy gift item, taking up residence on tables during the holidays, on Valentine’s Day, and on virtually any occasion that could use a...
1912. Whitman's Sampler® makes it's official debut. The Sampler® box includes a collection of the most popular pieces of candy sold in the confectionary shop. Whitman's becomes the first in its industry to use cellophane to wraps its packaged products. Cellophane is imported from France until 1924, when production began in the United States.
Mar 11, 2015 · By 1915, more than 19,000 independent drug stores proudly offered the Whitman's Sampler. An incredible achievement today, let alone nearly a hundred years ago. The Sampler is the most advertised box of chocolates in history. America's love affair with the Whitman's Sampler has been fueled by the elixir of advertising.
- Lisa Mctigue Pierce
Mar 1, 2013 · A candy-coated history: How the iconic Whitman’s sampler came to be. George Davis — 170 years ago, a young chocolatier opened a small confectionary in Philadelphia — and a candy store that became the birthplace of the Whitman’s Sampler, an American icon.
Whitman's Sampler ® is introduced to the public. The Sampler box includes a collection of the most popular pieces of candy sold in the confectionery shop. Whitman's becomes the first in its industry to use cellophane to wrap its packaged products. Cellophane is imported from France until 1924, when Dupont started the United States production.
Feb 15, 2019 · As the popularity of the Sampler grew, Whitman’s collected actual samplers. Between 1926 and 1964, the Philadelphia-based company sought embroidery from local dealers. With examples spanning...
