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  2. Jan 30, 2024 · Step Five: Create a Brand Account. Once you click on the option mentioned earlier, you’ll be taken to a page prompting you to create a brand account. Enter your brand or business name, or the name under which you want to publish your brand videos and click on “Create.”. And that’s it.

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    • Define your niche and target audience. Before you upload your first video, identify your niche and target audience. This ensures your YouTube content resonates with the right people.
    • Develop a content strategy. After defining your niche and target audience, it’s time to develop a content strategy that’ll help keep you consistent. Without a strategy, your YouTube channel page may become a hodgepodge of unrelated content that confuses your audience.
    • Invest in quality video production. A fuzzy video or poor sound can annoy and turn off viewers, even if the content is stellar. Consider investing in a few essential video creation tools for your business channel, such as
    • Optimize YouTube SEO for discoverability. YouTube is a video search engine, which means SEO best practices are just as relevant as if you were creating content for search engines like Google.
  3. You can connect your channel to a Brand Account if you want to use a different name on YouTube than your Google Account. Learn more about Brand Accounts. Sign in to YouTube on a computer or the mobile site. Go to your channel list. Choose to create a new channel or use an existing Brand Account: Create a channel by clicking Create a new channel.

  4. In only a few simple steps, you can create a free YouTube channel and start posting videos to create a deeper connection with your customers. Your free brand channel on YouTube serves as the single home for your business' videos. Add your logo, business name, and customize the landing page banner to reflect what's unique about your business.

    • Purple. Purple, the brand behind “the world’s most scientifically comfortable mattress,” does an admirable job with its YouTube channel, offering videos that both educate and entertain.
    • Aquila. Aquila is a commercial real estate company and IMPACT client that had seen its website traffic flatline in past years. Aquila reversed this trend by turning to inbound marketing using our They Ask, You Answer framework.
    • Guitar Center. Another well-known brand with an impressive YouTube channel is Guitar Center. As an instrument retailer, Guitar Center’s channel features performances from musicians and artist interviews and spotlights, as well as gear demos and spotlights, product comparisons, and “lessons” on how to play different products it sells.
    • GoPro. The video technology company GoPro’s very successful YouTube channel lines up beautifully with its brand — in both design and content. It’s full of helpful videos that show customers how to use products and that unveil new uses or techniques the customer may have never thought of.
  5. Play around with different formats, create a hub for your fans, and start building a long-term home for all your content. Watch a video about how to create a channel. Read more about channel ...

  6. Feb 15, 2023 · Pro tip: Make your account extra secure by setting up two-step verification. Head to your Google Account > click Security in the navigation panel > click 2-Step Verification > click Get Started under the “Signing in to Google” section and follow the steps. Voila—your account is created, and secure! Now, you’re ready for the fun part. 3.

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