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Email marketing’s smartest toolset. Connect your data, build your audience, and do your most successful marketing ever. Get started. Built for Teams. Analytics. Email Editor. Automation. Segmentation. Brand Control.
- Email Templates
Email marketing templates make it easy to send personalized...
- Email Editor
Our email marketing template gallery features hundreds of...
- List Segmentation
AN EASIER WAY TO SEGMENT. Create dynamic, real-time...
- Email Analytics
Emma’s precise, insightful reporting helps you learn about...
- Compare Emails
Easily compare the results of multiple mailings in one handy...
- Landing Pages
We know the time and effort required to work with a separate...
- Subject Line Split Testing
A great subject line is the difference between email...
- Multi-user Accounts
To make your email marketing truly collaborative, you can...
- Tiered Account Structure
Our tiered account structure and world-class feature set...
- Email Signup Forms
Grow your email list faster Having an engaged audience is...
- Email Templates
Our handy Getting Started guide will give you all the info you need to send beautiful email (and see beautiful results) right away. DOWNLOAD THE PDF. Get to know your Emma account (and us) a little better.
We've created this special resource hub to make getting started with Emma easy. From an in-depth webinar to short, on-demand training videos, we've got everything you need to become an Emma expert.
If you’re ready to dive into email design using our drag-and-drop editor, this training is for you! An email expert will walk you through the ins-and-outs of the Emma editor and help you feel confident in creating your first design.
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What makes a good email marketing strategy?
- Craft Your Goals and KPIs.
- Build Your Email List.
- Set Brand Best Practices.
- Plan Your Content and Campaigns.
- Plan Your First Campaign.
- Measure Success.
- Test, Test, Test
- Post Campaign
It can be tempting to jump right into crafting your first email, but we encourage you to first pause and take a step back. Consider your organization’s or parent company’s overall business goals, and ensure that your marketing goals align. Then, craft some email specific goals: What do you want to achieve? What objectives will help you be successfu...
Now you've got your goals—great! Time for one of the most important steps (well, they’re all important, but especially this one). We’re talking about your list of subscribers. For most organizations, you'll have some sort of a list to start from—you’ll want to import your current list of customer contacts (or clients, students, alumni, etc.). Befor...
For higher ed marketers with a massive brand to franchise marketers with a well-known company to ladder-up to—and everyone in between—sticking with your brand standards and best practices is critical. Work with your respective leadership teams to ensure your emails reflect your overall brand, both with visuals and content. Some email platforms, lik...
The fun part: what kind of content are you going to send? You have many options, from newsletters to offers, announcements to invitations, among others. There’s no right or wrong answer here, either. You can send one, or send them all, just make sure they align with your objectives and you have a strategy and plan for executing them. Each type of c...
Now you’re ready for lift off. We recommend starting with content first, keeping in mind that email content should be short, sweet, and to the point. We all have short attention spans, but it seems to be even shorter when it comes to email. Your readers want to know what you have to say and why it matters to them as quickly and succinctly as possib...
You’ve put in the hard work and your first send is out the door—congrats. Now you can start tracking the successof your sends. If you’re using an email marketing tool (like Emma) you’ll automatically have access to some statistics. We encourage you to also review results from a website analytics tool, like Google Analytics. Both views will help you...
With all your data and learnings from your first send or two, you can begin to play with testing. The most common is an A/B test, where you draft two emails that are completely the same but with two different subject lines. This test will help get at improving your open rate, as you're able to see what subject line inspires more action from your su...
You made it–The hardest parts are over. Once you’ve done your due diligence and sent your first email, you have all the learnings, data and experience you need to keep on going. Your metrics will tell you most of what you need to know to keep improving your campaigns, but there are a few things we think you should do after every one, regardless of ...
Design and optimize targeted email marketing campaigns. Emma's digital marketing platform drives results with personalization, segmentation and automation.
Sep 12, 2022 · How can I get started on email marketing? Start using email straight away to engage and convert prospects into paying customers. DMI’s Email Marketing course is a certified online course made up of four modules that cover data strategy, crafting content and managing time, creativity and designing content and testing, optimization and ...
