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- Craft Your Goals and KPIs.
- Build Your Email List.
- Set Brand Best Practices.
- Plan Your Content and Campaigns.
- Plan Your First Campaign.
- Measure Success.
- Test, Test, Test
- Post Campaign
It can be tempting to jump right into crafting your first email, but we encourage you to first pause and take a step back. Consider your organization’s or parent company’s overall business goals, and ensure that your marketing goals align. Then, craft some email specific goals: What do you want to achieve? What objectives will help you be successfu...
Now you've got your goals—great! Time for one of the most important steps (well, they’re all important, but especially this one). We’re talking about your list of subscribers. For most organizations, you'll have some sort of a list to start from—you’ll want to import your current list of customer contacts (or clients, students, alumni, etc.). Befor...
For higher ed marketers with a massive brand to franchise marketers with a well-known company to ladder-up to—and everyone in between—sticking with your brand standards and best practices is critical. Work with your respective leadership teams to ensure your emails reflect your overall brand, both with visuals and content. Some email platforms, lik...
The fun part: what kind of content are you going to send? You have many options, from newsletters to offers, announcements to invitations, among others. There’s no right or wrong answer here, either. You can send one, or send them all, just make sure they align with your objectives and you have a strategy and plan for executing them. Each type of c...
Now you’re ready for lift off. We recommend starting with content first, keeping in mind that email content should be short, sweet, and to the point. We all have short attention spans, but it seems to be even shorter when it comes to email. Your readers want to know what you have to say and why it matters to them as quickly and succinctly as possib...
You’ve put in the hard work and your first send is out the door—congrats. Now you can start tracking the successof your sends. If you’re using an email marketing tool (like Emma) you’ll automatically have access to some statistics. We encourage you to also review results from a website analytics tool, like Google Analytics. Both views will help you...
With all your data and learnings from your first send or two, you can begin to play with testing. The most common is an A/B test, where you draft two emails that are completely the same but with two different subject lines. This test will help get at improving your open rate, as you're able to see what subject line inspires more action from your su...
You made it–The hardest parts are over. Once you’ve done your due diligence and sent your first email, you have all the learnings, data and experience you need to keep on going. Your metrics will tell you most of what you need to know to keep improving your campaigns, but there are a few things we think you should do after every one, regardless of ...
Apr 29, 2024 · Emma by Marigold helps marketers create and deliver personalized, targeted email and SMS campaigns that drive real business results. Whether you are a team of one or a globally distributed team, our resources make it easier for you to build simple, data-driven campaigns that connect and convert across channels.
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- $99 - $249
Overview. What is Emma by Marigold? Emma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks. Read more. Recent Reviews.
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- Web-Based
- What are Emma by Marigold's top competitors?Mailchimp, Constant Contact, and Campaign Monitor by Marigold are common alternatives for Emma by Marigold.
- What is Emma by Marigold's best feature?Reviewers rate Email deliverability reporting and List management and Dashboards highest, with a score of 10.
- Who uses Emma by Marigold?The most common users of Emma by Marigold are from Small Businesses (1-50 employees).
Introducing Emma HQ, the only platform of its kind to help brands manage their email marketing strategy across hundreds, or even thousands, of locations. Emma HQ was created specifically with franchise and growing business owners in mind, allowing users to lock down a consistent brand experience across multiple locations, while also having ...
Jan 12, 2023 · TechRadar Verdict. Emma email marketing is designed to create and track emails for marketing campaigns. We are attracted to the upfront pricing, and the simple to use email editor...
- Emma
Join our Emma experts to see everything Emma HQ has to offer and see if it’s the right move for your team! In this webinar, you’ll learn: What’s new in Emma HQ. Approvals dashboard: Save time and simplify your email review and approval process by signing off on every email from a single dashboard.
Through the advanced automation of the software, Emma enables you to schedule event-triggered emails, systematize email marketing campaigns, and automate processes based on activities like reviews, page visits, and purchases.
