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- Emma HQ makes it easy for marketers to manage the approval and review process from one dashboard. Each email must be approved before it can be sent. This allows marketers to quickly respond to edits or to quickly change the content to make sure that each email meets brand standards.
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3 days ago · Emma’s email marketing platform focuses on segmentation, automation, and an easy-to-use email builder to make it easy for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email.
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Request a live demoof an Emma HQ account. Get in touch. Design and optimize targeted email marketing campaigns. Emma's digital marketing platform drives results with personalization, segmentation and automation.
- Craft Your Goals and KPIs.
- Build Your Email List.
- Set Brand Best Practices.
- Plan Your Content and Campaigns.
- Plan Your First Campaign.
- Measure Success.
- Test, Test, Test
- Post Campaign
It can be tempting to jump right into crafting your first email, but we encourage you to first pause and take a step back. Consider your organization’s or parent company’s overall business goals, and ensure that your marketing goals align. Then, craft some email specific goals: What do you want to achieve? What objectives will help you be successfu...
Now you've got your goals—great! Time for one of the most important steps (well, they’re all important, but especially this one). We’re talking about your list of subscribers. For most organizations, you'll have some sort of a list to start from—you’ll want to import your current list of customer contacts (or clients, students, alumni, etc.). Befor...
For higher ed marketers with a massive brand to franchise marketers with a well-known company to ladder-up to—and everyone in between—sticking with your brand standards and best practices is critical. Work with your respective leadership teams to ensure your emails reflect your overall brand, both with visuals and content. Some email platforms, lik...
The fun part: what kind of content are you going to send? You have many options, from newsletters to offers, announcements to invitations, among others. There’s no right or wrong answer here, either. You can send one, or send them all, just make sure they align with your objectives and you have a strategy and plan for executing them. Each type of c...
Now you’re ready for lift off. We recommend starting with content first, keeping in mind that email content should be short, sweet, and to the point. We all have short attention spans, but it seems to be even shorter when it comes to email. Your readers want to know what you have to say and why it matters to them as quickly and succinctly as possib...
You’ve put in the hard work and your first send is out the door—congrats. Now you can start tracking the successof your sends. If you’re using an email marketing tool (like Emma) you’ll automatically have access to some statistics. We encourage you to also review results from a website analytics tool, like Google Analytics. Both views will help you...
With all your data and learnings from your first send or two, you can begin to play with testing. The most common is an A/B test, where you draft two emails that are completely the same but with two different subject lines. This test will help get at improving your open rate, as you're able to see what subject line inspires more action from your su...
You made it–The hardest parts are over. Once you’ve done your due diligence and sent your first email, you have all the learnings, data and experience you need to keep on going. Your metrics will tell you most of what you need to know to keep improving your campaigns, but there are a few things we think you should do after every one, regardless of ...
Jan 12, 2023 · TechRadar Verdict. Emma email marketing is designed to create and track emails for marketing campaigns. We are attracted to the upfront pricing, and the simple to use email editor...
- Emma
Through the advanced automation of the software, Emma enables you to schedule event-triggered emails, systematize email marketing campaigns, and automate processes based on activities like reviews, page visits, and purchases.
In this webinar, you’ll learn: What’s new in Emma HQ. Approvals dashboard: Save time and simplify your email review and approval process by signing off on every email from a single dashboard. Template style controls: Lock fonts, styles, colors, and more within your templates to keep a consistent brand experience across all of your communications.
Score 8.6 out of 10. 72 Reviews and Ratings. Email Marketing. Overview. Pricing. Features Scorecard. Product Details. Comparisons. Reviews and Ratings (72) Starting at $500 per year per user. View Pricing. Do you work for? Learn how we help vendors. Get your free intent data report. Profile Claimed. Overview. What is Emma by Marigold?
