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Emma HQ makes it easy to highlight and get more mileage out high performing and engaging content by saving a successful campaign from one account as a template to be redistributed back to all of your locations. The ability to not only share templates but best practices from campaigns can speed up the onboarding of new franchise owners — who ...
So, it made it really easy for our product team to get right to work. And that’s where Emma HQ comes in. Emma HQ is the only platform of its kind to help brands manage their email marketing strategy across hundreds or even thousands of locations. And just to kind of go through some of the big points of Emma HQ.
Emma HQ should not be used for: Event promotion - Event information is not considered essential and should be promoted using the university’s calendar. Emails for donors and former students should use the Texas A&M Foundation’s Emma HQ account, not the university account. Campaigns specific to your division or academic unit.
- Craft Your Goals and KPIs.
- Build Your Email List.
- Set Brand Best Practices.
- Plan Your Content and Campaigns.
- Plan Your First Campaign.
- Measure Success.
- Test, Test, Test
- Post Campaign
It can be tempting to jump right into crafting your first email, but we encourage you to first pause and take a step back. Consider your organization’s or parent company’s overall business goals, and ensure that your marketing goals align. Then, craft some email specific goals: What do you want to achieve? What objectives will help you be successfu...
Now you've got your goals—great! Time for one of the most important steps (well, they’re all important, but especially this one). We’re talking about your list of subscribers. For most organizations, you'll have some sort of a list to start from—you’ll want to import your current list of customer contacts (or clients, students, alumni, etc.). Befor...
For higher ed marketers with a massive brand to franchise marketers with a well-known company to ladder-up to—and everyone in between—sticking with your brand standards and best practices is critical. Work with your respective leadership teams to ensure your emails reflect your overall brand, both with visuals and content. Some email platforms, lik...
The fun part: what kind of content are you going to send? You have many options, from newsletters to offers, announcements to invitations, among others. There’s no right or wrong answer here, either. You can send one, or send them all, just make sure they align with your objectives and you have a strategy and plan for executing them. Each type of c...
Now you’re ready for lift off. We recommend starting with content first, keeping in mind that email content should be short, sweet, and to the point. We all have short attention spans, but it seems to be even shorter when it comes to email. Your readers want to know what you have to say and why it matters to them as quickly and succinctly as possib...
You’ve put in the hard work and your first send is out the door—congrats. Now you can start tracking the successof your sends. If you’re using an email marketing tool (like Emma) you’ll automatically have access to some statistics. We encourage you to also review results from a website analytics tool, like Google Analytics. Both views will help you...
With all your data and learnings from your first send or two, you can begin to play with testing. The most common is an A/B test, where you draft two emails that are completely the same but with two different subject lines. This test will help get at improving your open rate, as you're able to see what subject line inspires more action from your su...
You made it–The hardest parts are over. Once you’ve done your due diligence and sent your first email, you have all the learnings, data and experience you need to keep on going. Your metrics will tell you most of what you need to know to keep improving your campaigns, but there are a few things we think you should do after every one, regardless of ...
Description —. Emma HQ (similar to MailChimp, ConstantContact, etc.) helps communicators and organizations manage their email marketing, promotion and outreach strategy by providing a platform for creating and managing email messages to large groups. Communicators can use built-in KU-branded templates, or design their own templates to engage ...
The Division of Marketing & Communications manages the university's Emma HQ account. A separate Emma system is managed by the Texas A&M Foundation to communicate with former students. Getting Started. Emma accounts are only available to marketing and communications professionals to communicate on behalf of the units they support.
Oct 31, 2023 · Email marketing can help schools to: Boost enrollment. Build strong relationships with prospects. Elevate school brand. Increase student retention. Email marketing also yields a high return on investment (ROI): For every $1, schools can expect to receive up to $44 in return. Standout with compelling content.
