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Introducing Emma HQ, the only platform of its kind to help brands manage their email marketing strategy across hundreds, or even thousands, of locations. Emma HQ was created specifically with franchise and growing business owners in mind, allowing users to lock down a consistent brand experience across multiple locations, while also having ...
Migrate existing email addresses and data. Add people to your account and set user permissions. Your Guide to Getting Started With Emma Exclude previous unsubscribes and bounces by importing them to Emma and setting their Status to "Opt-out" or "Error". Emma Plus & HQ customers only. Understand how to organize and import your contacts.
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What is Emma HQ?
What is Emma SMS & how does it work?
Why do marketers use SMS and email?
So, it made it really easy for our product team to get right to work. And that’s where Emma HQ comes in. Emma HQ is the only platform of its kind to help brands manage their email marketing strategy across hundreds or even thousands of locations. And just to kind of go through some of the big points of Emma HQ.
- Craft Your Goals and KPIs.
- Build Your Email List.
- Set Brand Best Practices.
- Plan Your Content and Campaigns.
- Plan Your First Campaign.
- Measure Success.
- Test, Test, Test
- Post Campaign
It can be tempting to jump right into crafting your first email, but we encourage you to first pause and take a step back. Consider your organization’s or parent company’s overall business goals, and ensure that your marketing goals align. Then, craft some email specific goals: What do you want to achieve? What objectives will help you be successfu...
Now you've got your goals—great! Time for one of the most important steps (well, they’re all important, but especially this one). We’re talking about your list of subscribers. For most organizations, you'll have some sort of a list to start from—you’ll want to import your current list of customer contacts (or clients, students, alumni, etc.). Befor...
For higher ed marketers with a massive brand to franchise marketers with a well-known company to ladder-up to—and everyone in between—sticking with your brand standards and best practices is critical. Work with your respective leadership teams to ensure your emails reflect your overall brand, both with visuals and content. Some email platforms, lik...
The fun part: what kind of content are you going to send? You have many options, from newsletters to offers, announcements to invitations, among others. There’s no right or wrong answer here, either. You can send one, or send them all, just make sure they align with your objectives and you have a strategy and plan for executing them. Each type of c...
Now you’re ready for lift off. We recommend starting with content first, keeping in mind that email content should be short, sweet, and to the point. We all have short attention spans, but it seems to be even shorter when it comes to email. Your readers want to know what you have to say and why it matters to them as quickly and succinctly as possib...
You’ve put in the hard work and your first send is out the door—congrats. Now you can start tracking the successof your sends. If you’re using an email marketing tool (like Emma) you’ll automatically have access to some statistics. We encourage you to also review results from a website analytics tool, like Google Analytics. Both views will help you...
With all your data and learnings from your first send or two, you can begin to play with testing. The most common is an A/B test, where you draft two emails that are completely the same but with two different subject lines. This test will help get at improving your open rate, as you're able to see what subject line inspires more action from your su...
You made it–The hardest parts are over. Once you’ve done your due diligence and sent your first email, you have all the learnings, data and experience you need to keep on going. Your metrics will tell you most of what you need to know to keep improving your campaigns, but there are a few things we think you should do after every one, regardless of ...
See what’s happening across all locations and drill into the performance of individual mailings with ease using Emma HQ’s activity dashboard.The at-a-glance view of most recent email activity and how each performed helps marketers quickly identify which teams are nailing their email marketing goals and uncover the ones that could use a little help.
NOTE: Contacts with external email addresses that are not “@oakland.edu” MUST opt-in to your email audience. Best practice would be to have the user join your mailing list by using a sign-up form. This does not apply to existing contacts that have been historically receiving emails from oakland.edu. If you
Introducing SMS. Emma SMS helps you reach customers where they’re at by sending relevant and timely updates to a personal and direct channel. By combining the power of SMS with email, marketers are able to create a more unified, multi-channel experience for customers. Explore SMS.
