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Oct 4, 2021 · Create a profile. The first step in using Twitter effectively for your business is to create a profile. Your profile includes the following four elements: Profile and header photos. Display name and account @name. Bio. Pinned Tweet. Source: Twitter. The profile photo represents your account everywhere on Twitter.
Oct 27, 2022 · 4. Add “HQ”. Lastly, you can always opt to add “HQ,” like Slack: It’s short, simple, and when people search for your business, an account with “HQ” in the username will lead searchers to assume yours is the official account for your business. Alright, so now you’ve got your twitter name and handle.
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Apr 2, 2020 · Use your logo against a well-contrasted background for maximum visibility. Also, make sure that your logo is not pixelated or part of it is not getting cropped out in the circle. For best results, use an image that is at least 400x400px. Any smaller and it might get stretched out. .
- Create a Thumb-Stopping Twitter Profile. Before doing anything else, make sure your profile is up to the job. Attention spans are short, so creating a profile that turns heads is essential.
- Establish Your Audience. Start by identifying potential customers and following their accounts. Twitter is, by definition, centered around engagement, so ensure you’re constantly interacting with the content of key potential customers to keep your business prominent in their minds.
- Research Your Competition. If you’re struggling to come up with a good strategy for engaging potential customers, it’s worth researching your competition to see how they’re approaching it.
- Engage, Inform, and Educate. Twitter does have a penchant for the irreverent, the comedic, and the downright silly. To be a true native on the platform, you should absolutely jump into this world.
- Set up your profile. Choose your profile name (also known as handle): This is how you'll be seen on Twitter, so make it meaningful. We suggest keeping it short, so it's memorable and doesn't eat up too many characters.
- Follow relevant accounts. Following other Twitter accounts is vital for two reasons. One, you can learn a lot from other accounts that are similar to yours.
- Understand the Twitter lingo. This particular social network has some key elements you’ll want to familiarize yourself with. Hashtags. Hashtags begin with the pound symbol and are followed by a keyword.
- Decide what content to Tweet. What will your brand be saying on Twitter? Are you most interested in running Twitter marketing campaigns, or will you be using it to provide commentary on things that involve your industry news?
Jan 2, 2018 · So we put in a lot of effort in finding great examples and going into the details. 4. The BetterUp blog is the content site run by BetterUp where most articles range from 1,500 to 2,000 words focused on leadership development. Most articles take one to two weeks to complete from start to finish.
Jul 31, 2014 · Time: 1 hour. Total time: 12 hours per week. Depending on the scope of your business, your time could be greater or smaller than this. You may have an team of dedicated social media staff who can give 40 hours per week or more. Or you may have a small footprint in social and not need as many hours.
