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Aug 11, 2023 · In this post, we’re going to walk through seven proven ways to build a high-converting email list for your small business. By the end of it, you’ll be armed with the strategies you need to double, triple, or even 10x your email subscriber list.
Nov 14, 2023 · 1. Gather Email Addresses at the Point of Sale. One of the simplest yet highly effective methods to grow your email list is by collecting email addresses at the point of sale. What makes this a great strategy is that the contacts you’ll capture are individuals who are already engaging with your brand.
- Can I build an email list for free?Yes, you can start building an email list for free by using email marketing platforms that offer free plans or trials. Many providers like MailerLi...
- How do I get bulk email addresses for marketing?Build your bulk email marketing list organically through website sign-up forms, social media promotions, and giveaways or gated content. Remember t...
- Do I need a website to build an email contact list?While having a website is beneficial for email list building, it’s not an absolute requirement. You can collect email addresses through social medi...
- Qualities of A Great Email List
- How to Build An Email List from Scratch
- Best Email List Builders
- More Value, More Sign-Ups
Before setting out to build an email list, we'll need to go over some best practices first. Here are a few qualities to shoot for creating and maintaining an email list. The list should be:
1. Create a pop-up CTA (call-to-action) for each page of your site.
A pop-up might sound initially bothersome, but I’m not talking about those early 2000s pop-up that pop-up’s that promised you’d “Become a Model NOW”. Instead, I’m talking about timed pop-up ads, or onsite retargeting. After a user spends a certain amount of time on your page, she can receive a pop-up relevant to the content on that page, or to her behavior. Examples include exit pop-ups, which appear when a user tries to leave the page, or scroll pop-ups, which appear after the user scrolls a...
2. Create a personalized CTA for each blog or landing page.
HubSpot has found personalized calls-to-action have a 42% higher view-to-submission ratethan calls-to-action that are the same for all visitors — that’s almost double your potential email subscribers. It makes sense: the people who visit your blog post or web page are looking for something specific, so your CTA needs to meet those unique needs. For instance, if you’ve got a ton of traffic visiting your “List-Building Strategy” blog article, why not entice those people to subscribe to your ema...
3. Use humor or sarcasm in your CTA’s “no, thanks” copy.
We’re so infiltrated with “Yes or No” web offers on a daily basis, we barely see them anymore. To increase your email lists, you might want to try injecting some personality into your CTA copy. I always pause and laugh when I see a CTA with a small, “No thanks, I don’t want to lose weight,” button underneath a prominent “Yes, sign me up!” link. It reminds me there’s a person behind the button, and, while it’s meant to be a joke, it also incentivizes me to hesitate before clicking “no, thanks”...
Now that we’ve discussed the most effective ways to grow your email list, here are a few tools that can help with the process. As mentioned previously, these tools should only be used to build a list of subscribers who have consented to receive email from you.
When I think about the brands I like best, like J. Crew, Spotify, and SoulCycle, I know I’m not a loyal brand advocate because of their products alone. I subscribe to J. Crew’s email list to get their “Flash Sale: Midnight” offers. I subscribe to Spotify’s newsletter to receive special promotions. And I subscribe to SoulCycle’s emails to hear about...
- Create a dedicated sign-up landing page. A landing page dedicated to your email sign-up gives you the breathing room to add all the content you want without congesting the screen.
- Create engaging sign-up CTAs. A CTA doesn't have to be a dull button or an unmemorable link at the end of a long paragraph. Get creative by choosing designs and copy that grab readers' attention.
- Test your CTAs' designs and copy. Some of your CTAs might miss the mark, and that's ok. Consider A/B testing different designs and copy, which tracks metrics like impressions and clicks, until you create a CTA that lands.
- Master the placement of your CTAs. CTA placement is just as important as appearance and wording. If email sign-ups are your top business priority, put these CTAs in the most prominent areas of the screen, like the center of your home page or in the upper-right corner of your top menu bar.
Stop buying email list and learn how to build an email list for free with this 30+proven strategy to increase your guaranteed sales.
Mar 1, 2022 · Ready? Let’s get into it. Integrate email sign-up forms on a social landing page. Personalize your CTAs. Capture email after an online sale. Use a live chat tool to gather emails. Pop-up survey or quiz. Offer discount codes to those who sign up. Use social media captions. Host giveaways and contests. Host free webinars.
May 24, 2022 · 1. Use Non-Intrusive Popups. Whether or not e-commerce brands should use popups is a debate that’s been raging for years. On the one hand, it’s an effective way to capture a shopper’s attention and quickly let them know about your newsletter, along with any perks they’ll get by signing up.
