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    • Search Tool
    • Author Name and Photo
    • Published Dates
    • Share Buttons
    • Email Signup Box and Calls to Action
    • Related Articles
    • Blog Comments
    • Reading Time
    • So Which Features Are The Most (and Least) Common in Blog Designs?
    • Final Design Tip

    Even with careful curation, blogs are still piles of articles, listed in reverse chronological order. The search tool is a popular way to help visitors find relevant content quickly. 76% of blogs have a search tool. About half of those just show the icon (click to see the search field and enter your query) and half show the open search field. The b...

    Virtually all blogs show the name of the author. Most blogs also show the picture of the author. 63% of the blogs in our dataset show the author’s face in the template. Seeing the author’s face helps build a connection between the reader and the content. It makes the content more human, maybe even giving a boost in social engagement. “They look fri...

    Most blogs show the date the post was published. Some show two, the date published and the date updated. In our review of the 100 marketing blogs, we found that 71% of blogs show the publish date for each article. More blogs are showing more dates. See how this CXL postshows both the publish date and the updated date. But there’s a downside to dati...

    Obviously, these are popular features on blogs. There are a lot of places designers can add share buttons. So where do share buttons appear in blog designs? Often in more than one place. Here’s the breakdown: 1. 36% of blogs have share buttons at the top of search post 2. 33% of blogs have share buttons on the side, often as a sticky element that f...

    Visitors who start their visit on a blog post are very unlikely to become a lead, but not unlikely to subscribe. One of the best outcomes of having a blog reader is a new subscriber. But getting the visitor to subscribe is all about the little signup box. This is conversion optimization for email list growth and it happens in many places. Signup bo...

    The most common feature on blog articles is more blog articles. 79% of the blogs we reviewed show related articles.They are generally under a subhead such as “You might also like…” or “recent articles” Traffic is hard to win and easy to lose. A great blog design pulls visitors deeper into the site. Related articles are really just a very visual app...

    Still a popular feature, we found comments on 51% of the blogs we reviewed. But it’s a big decision for the blog designer. The hopes and fears sound something like this: 1. At their best…comments are a listening/feedback tool and an opportunity to build a community and network with your readers. 2. At their worst…comments are spam magnets (“check o...

    The least popular feature we tracked was estimated reading time. Just 14% of the blogs we reviewed include this feature. The idea is to give the visitor an idea of how much content they have in front of them, similar to the way videos show total duration. This blog used to show reading times, but since we publish a lot of long-form articles, we eve...

    We put everyone into one simple chart. You can see the relative ubiquity of some UX features and the rarity of others. It quickly gives you a sense for blog design best practices. If your blog isn’t performing well, think beyond the content itself. Maybe it’s time for a design refresh. Share this with your web design team. Combine these UX ideas an...

    Let’s give the last word to UX and design expert Rafal Tomal. Rafal has done UX work for some incredible content companies including Microsoft, Smart Passive Income, Social Media Examiner, James Clear and a lot of other sites you’ve probably visited. I asked him for his best advice for how to design a blog. His answer may surprise you…

    • Pick the Right Blog Topic. “What are the most popular blog topics?” “How do I come up with a blog idea?” “What should I blog about?” “How to choose blog topics?”
    • Choose the Right Blogging Platform. We’ll keep this section brief: There are several free blogging platforms out there, and for what they are, and what they do, they offer solid value.
    • Choose a Domain Name. Put yourselves in the shoes of a visitor. You’re browsing the world wide web, and you see a headline for a blog post that catches your attention.
    • Purchase a Web Hosting Plan. If you’re not familiar with the term, a “web host” is kind of like a warehouse for websites on the Internet. You pay a small fee to keep your website on the Internet, handle all your visitors, back up your website, provide customer support, manage the security of your website, and so on.
  2. What's the best blog design for you? Click here to read our top tips on how to create a beautiful blog design plus examples of beautiful blog layouts!

    • 13 min
    • Choose Your Blog Topic. The very first thing you need to do is choose a topic and a name for your blog. Most successful blogs focus on one thing.
    • Find the Right Blogging Platform. First, Decide – Free Blog or Self-Hosted Blog? Anyone can sign up with a free blogging site or platform such as Blogger.com, WordPress.com, and Tumblr.com.
    • Set Up Your Blog Through Web Hosting (and Register Domain Name) To get started with a self-hosted WordPress blog, you’ll be going to need to buy a domain name and choose a WordPress web hosting.
    • Configure Your WordPress Blog. Once you have your admin account for WordPress all set up (the previous step), you can proceed to visit your new dashboard
  3. Nov 8, 2023 · Content Production. Blog Design. Written by Brian Dean. Last updated Nov. 08, 2023. What Is Blog Design? Blog Design is the practice of optimizing a blogs look, feel, branding, readability and functionality in order to maximize visitors, readership and conversions. Why Is Blog Design Important?

  4. Jan 3, 2024 · In this post, we’ll examine 21 sites with creative blog design (including some standout elements you might want to swipe). Then we’ll wrap with a brief explanation of best design practices, so you can focus on writing great blog content.

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