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identify goals for your email marketing strategy. To help you craft a more thorough plan, use the email strategy template you downloaded along with this PDF.
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- AutoTrader. Marketing Campaign: Email Preferences. Great companies are always evolving, and your customers expect to experience change. What they don't expect (because too many companies haven't lived up to this end of the bargain) is to be told about those changes.
- Netflix. Marketing Campaign: Engagement. The average person subscribes to 2.8 streaming channels.With several platforms vying for our attention, brands like Netflix have gotten more targeted with its emails.
- Lita Lewis Fitness. Marketing Campaign: Update. Have a new product or project in the works? It's a good idea to let your subscribers know prior to the launch, especially if you've been away for a while.
- Starbucks. Marketing Campaign: Promotion. Did you see that? Did you see it move? Pretty cool, right? This small animation helps to separate this email from Starbucks from all of the immobile emails in its recipients’ inboxes.
- Gather Campaign and Industry Data for Insights. As the first step in outlining your email marketing plan, take the time to research concrete data that will help strengthen your overall email marketing strategy.
- Identify Your GAP (Goals, Audience & Positioning) The GAP is the quintessential building block for any type of email marketing and should always be kept in mind when developing a campaign.
- Outline Your Content Strategy. Outlining your content strategy starts to breathe life and structure into your plan. It’s the content your audience directly sees—which, for them, is the most essential part of your campaign.
- Create an Email Marketing Planner. Now that you have a strategy in place, you can begin scheduling and categorizing your emails in an email content calendar or planner.
This eBook lays out the basics for starting an email marketing plan that will energize your lead generation efforts, build more buzz around your business, and strengthen your relationships with clients and prospects. Learn how to: Build and segment your contact list for better results.
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Jan 24, 2024 · EMAIL MARKETING PLANNING TEMPLATE. Use this template to strategically organize your email marketing. Available for Microsoft Excel and Google Sheets. Download for free
- Erica Santiago
Use this template to strategically organize your email marketing. Available for Microsoft Excel and Google Sheets.
Dec 26, 2023 · Learn how to develop a marketing plan in 7 steps, starting with the executive summary and ending with a digital document ready to share with a live Visme link. Discover 20 ready-to-use templates for different marketing plan types and get started straight away.
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