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Nov 2, 2023 · November 2, 2023. 10 minutes. Some of the most successful brands today use Instagram for business. They have a solid Instagram marketing strategy to reach new audiences and engage with existing customers. They create engaging content regularly, run ad campaigns and sometimes partner with influencers.
- Add value with your content. First and foremost, Instagram is a visual platform. To attract an audience, it's critical you spend time delivering high-quality, thoughtful content.
- Maintain a consistent theme. Imagine each Instagram post as an individual page of your website. While each post should be good on its own, ideally you'll need to create a cohesive theme to maintain an audience's loyalty.
- Engage with your audience. Engaging with your audience helps your followers feel valued and, as a result, more connected to your business. There are plenty of ways to engage with your audience.
- Consider influencer marketing. As a consumer, you've likely seen the recent influx of influencer marketers on Instagram — and for good reason. Marketers we surveyed in 2021 said it was the marketing trend that offered the highest ROI, above experiential marketing, SEO, and short-form content.
Mar 21, 2024 · How to set up Instagram for business in 4 steps. Using Instagram for business is a bit different than using a personal account. But don’t worry, it’s not rocket science! Follow these 4 simple steps to get your brand up and running on Instagram. 1. Switch to an Instagram business account
- Use a business account. Just in case you skipped over the section above and plan to dive into the rest of the Instagram marketing tips while using a personal account, here’s why you should reconsider.
- Clearly define your goals. All social platforms are tools. But you can’t use those tools effectively unless you know what it is you’re trying to build.
- Know your audience. A little preliminary research can help you figure out who you can best reach when you’re thinking about how to market on Instagram.
- Optimize your profile. In just 150 characters, your Instagram bio needs to make a great first impression, convey your brand personality, and tell people why they should bother following your Instagram account.
Over 2 million businesses connect with people on Instagram. Learn how to use Instagram to reach new customers, grow your audience and engage with existing customers.
Nov 25, 2022 · Sam Lauron. Published: November 25, 2022. Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses.
