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What is SaaS email marketing?
How to design a SaaS email marketing campaign?
How can email help your SaaS business?
How do you write a SaaS email?
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- Subscription confirmation email by Stripo. This type of email is mandatory for all businesses as, according to the GDPR rules, we are allowed to send only solicited newsletter emails.
- Warm welcome email by Wistia. A welcome email is the second email your subscribers see. Make it as warm and as informative as possible. Now it is the right time to write emails in your corporate style: make jokes, if you normally do in your emails; use jargon; use interactive elements if you this is what you normally do.
- Segmented promo email by Weblium. It's unexplainable, but a fact. The right segmented list can make the difference in a mind-blowing 1,000% increase in CTR!
- Updates/digest email by Zapier. Email digests and updates are crucial to have in their arsenal to bloggers, to those who provide different services and software.
- What Is Email Marketing For SaaS?
- Features of Email Marketing For Saas
- 8 Examples of Successful Saas Email Marketing Campaigns
- Why Is Email Marketing Important For Saas Products?
- How to Do Email Marketing For SaaS?
- What’s Next?
In short, email marketing implies using email as a channel to promote software as a service products to customers and inform them about anything a company wants (product updates, upcoming offers, etc.). SaaS email marketing campaigns can target both existing and potential customers, including those subscribed to receive emails from the company. Gen...
While there are some common practices to email marketing, it differs depending on the product. So what makes SaaS email marketing different from email marketing in general terms? Let’s find out.
Now that we’ve covered the theory, let’s see how some successful SaaS brands apply it in their campaigns.
Having considered some real-life examples SaaS companies use, let’s consider the benefits email marketing brings to SaaS.
Email marketing requires ongoing analysis and optimization to get significant results. But when taking a structured approach, you can end up with successful SaaS product marketing. Here are the 4 steps to take to market SaaS through email.
Now that you know how to do email marketingfor SaaS, it’s time to start taking steps toward building a strategy tailored to your brand and audience. Remember that your messages target your readers, so make them personal, purposeful, and clear on what they’re addressing. This way you’ll see greater engagement. If you want to dive deeper into improvi...
Oct 20, 2023 · This guide shared nine tips to help you elevate your SaaS email marketing efforts. Your emails need to offer value to their readers. Write engaging email subject lines, analyze and segment your audience and align emails with the entire customer journey to achieve the desired results.
- Email autoresponders. The key feature in email automation is autoresponders, which automatically send emails to users as soon as they complete an action.
- Drip campaigns (basic automation) The next step in email automation is drip campaigns where sequences deliver emails at set intervals over time. Let’s say you’re running a 30-day free trial to generate leads for your software product.
- Dynamic email automation. Dynamic email automation uses advanced workflows that respond to a range of user and customer actions. Basically, you create email campaigns designed for leads and customers at different stages of the consumer journey and audiences with different interests, moving them from one email list to the next as they complete actions progressing through your sales funnel.
- Email personalisation. The biggest problem with marketing automation is that it’s easy to lose that genuine connection with individual prospects. The key characteristic of email as a channel is that it connects you with people one-to-one but this is impossible to maintain at scale.
- Nico Prins
- Create Content that Aligns with the Customer Journey. Email marketing is like dating. You get to know the person and do your best to leave a good impression.
- Give People a Reason to Subscribe. There are two types of emails you’ll be sending to your subscribers. You have regular emails, something you’ll learn about now, and triggered emails.
- Automate the Process for a Wider Reach. You send automated emails to people based on where they are in your funnel and how they are engaging with your company.
- Create Engaging Subject Lines. Your email subject lines determine if your email recipients will read on or abandon the email. So, you must pay as much attention to your email subject lines as other elements in your email body.
Aug 30, 2023 · You will learn: What is a SaaS email marketing strategy? Why is customer data so important for SaaS email marketing? Why should you start with the segments? What email tools do you need? Marketing email: running your marketing email list. Lifecycle email: user onboarding and beyond. Transactional email: notifications, invoices, etc.
Feb 9, 2022 · The Beginner's Guide to SaaS Email Marketing + 6 Examples. The Beginner’s Guide to SaaS Email Marketing + 6 Examples. 9 February 2022. | Email Marketing, SaaS. | Nicolas Lekkas. Return to blog > In marketing, there is not a one size fit all approach. B2B marketing is different from B2C marketing.