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Mar 24, 2023 · But when taking a structured approach, you can end up with successful SaaS product marketing. Here are the 4 steps to take to market SaaS through email. Step 1. Define strategy. The first step to starting email marketing in SaaS is to define your strategy so that you can choose marketing tools and integrations to use.
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- Subscription confirmation email by Stripo. This type of email is mandatory for all businesses as, according to the GDPR rules, we are allowed to send only solicited newsletter emails.
- Warm welcome email by Wistia. A welcome email is the second email your subscribers see. Make it as warm and as informative as possible. Now it is the right time to write emails in your corporate style: make jokes, if you normally do in your emails; use jargon; use interactive elements if you this is what you normally do.
- Segmented promo email by Weblium. It's unexplainable, but a fact. The right segmented list can make the difference in a mind-blowing 1,000% increase in CTR!
- Updates/digest email by Zapier. Email digests and updates are crucial to have in their arsenal to bloggers, to those who provide different services and software.
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- Organic Search / SEO. SEO stands for search engine optimization. In essence, the spirit of SEO is to create content tailored to people’s search terms. You also have to optimize your pages and website for SEO to get organic traffic from Google and other search engines.
- Content Marketing. On average, customers engage with 11.4 pieces of content before converting. And 70% of customers prefer getting to know a company via articles over ads.
- Email Marketing. It’s cheaper to communicate with and build relationships with people who are already interested in your product than converting strangers.
- Social Media. Through a varied approach of organic posts and paid ads, many SaaS companies are seeing success through marketing on social media platforms.
- Nico Prins
- Create Content that Aligns with the Customer Journey. Email marketing is like dating. You get to know the person and do your best to leave a good impression.
- Give People a Reason to Subscribe. There are two types of emails you’ll be sending to your subscribers. You have regular emails, something you’ll learn about now, and triggered emails.
- Automate the Process for a Wider Reach. You send automated emails to people based on where they are in your funnel and how they are engaging with your company.
- Create Engaging Subject Lines. Your email subject lines determine if your email recipients will read on or abandon the email. So, you must pay as much attention to your email subject lines as other elements in your email body.
- Give value to subscribers. The first step in mastering SaaS email marketing is to provide value to your subscribers. Ask yourself, what can you offer your subscribers to make them excited to open your emails?
- Write engaging subject lines. Subject lines are the gateway to capturing your subscribers’ attention. They determine whether subscribers will open or ignore your message.
- Analyze and segment your audience. Every subscriber is unique. Understanding their preferences and behaviors is crucial for successful email marketing for SaaS.
- Design informative content. Now that you have your audience’s attention, it’s time to deliver informative and engaging content. Educate your subscribers about topics related to your SaaS product.
Omni-channel marketing helps you deliver a cohesive experience across all channels. Email marketing for SaaS is a diverse discpline that spans the entire customer lifecycle. While improving your program will be an ongoing journey, you’ll get far by focusing on how to help customers with their goals.
Aug 30, 2023 · What is a SaaS email marketing strategy? SaaS email marketing strategy is a way of using email marketing to achieve your SaaS business goals. An email marketing strategy can be used as a general term, target a specific lifecycle stage (e.g. lead nurture or user onboarding) or a business objective (e.g. adoption or retention).
