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Mar 24, 2023 · But when taking a structured approach, you can end up with successful SaaS product marketing. Here are the 4 steps to take to market SaaS through email. Step 1. Define strategy. The first step to starting email marketing in SaaS is to define your strategy so that you can choose marketing tools and integrations to use.
- Nico Prins
- Create Content that Aligns with the Customer Journey. Email marketing is like dating. You get to know the person and do your best to leave a good impression.
- Give People a Reason to Subscribe. There are two types of emails you’ll be sending to your subscribers. You have regular emails, something you’ll learn about now, and triggered emails.
- Automate the Process for a Wider Reach. You send automated emails to people based on where they are in your funnel and how they are engaging with your company.
- Create Engaging Subject Lines. Your email subject lines determine if your email recipients will read on or abandon the email. So, you must pay as much attention to your email subject lines as other elements in your email body.
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How to design a SaaS email marketing campaign?
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How does a SaaS business work?
- Give value to subscribers. The first step in mastering SaaS email marketing is to provide value to your subscribers. Ask yourself, what can you offer your subscribers to make them excited to open your emails?
- Write engaging subject lines. Subject lines are the gateway to capturing your subscribers’ attention. They determine whether subscribers will open or ignore your message.
- Analyze and segment your audience. Every subscriber is unique. Understanding their preferences and behaviors is crucial for successful email marketing for SaaS.
- Design informative content. Now that you have your audience’s attention, it’s time to deliver informative and engaging content. Educate your subscribers about topics related to your SaaS product.
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- Subscription confirmation email by Stripo. This type of email is mandatory for all businesses as, according to the GDPR rules, we are allowed to send only solicited newsletter emails.
- Warm welcome email by Wistia. A welcome email is the second email your subscribers see. Make it as warm and as informative as possible. Now it is the right time to write emails in your corporate style: make jokes, if you normally do in your emails; use jargon; use interactive elements if you this is what you normally do.
- Segmented promo email by Weblium. It's unexplainable, but a fact. The right segmented list can make the difference in a mind-blowing 1,000% increase in CTR!
- Updates/digest email by Zapier. Email digests and updates are crucial to have in their arsenal to bloggers, to those who provide different services and software.
- Know your goals. Before you can start bringing in new paying customers with an automated email sequence, you first need to establish what the goals of your email marketing campaign actually are.
- Have a solid lead-generation strategy. There are many lead-generation channels that SaaS businesses can use to build up their mailing list. Websites, landing pages, social media, PPC campaigns, webinars, gated content, and blogging are all viable ways to generate leads for your SaaS company.
- Segment your audience. It’s highly unlikely that you’ll be able to meet the expectations of your entire audience with a single email campaign. This is where segmentation comes in.
- Personalize your emails. Email personalization is essential to make your emails contextual and relevant to the user receiving them. You might be able to get away with a similar welcome email for multiple user segments, but this boilerplate approach gets less effective later down the line.
Feb 15, 2023 · A typical marketing plan in a SaaS business plan includes the following components: Target market analysis: Identify the target customer segments, their needs, and how the SaaS offering addresses those needs. Competitive analysis: Identify the competition and assess the company’s competitive advantage.
Jul 20, 2023 · We’ve got four strategies in this section, covering basic and advanced email automation: Auto-responders: Respond instantly to email interactions (e.g.: sign-ups) or after a set delay. Drip campaigns: Send automated email sequences with messages delivered at preset intervals.
