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Founded in 1924 in the town of Metzingen, Germany, HUGO BOSS has grown to include the two brands BOSS and HUGO, womenswear, footwear and leather goods, and international sports sponsorships. The company moves forward with the new future initiative SHAPE.
Hugo Boss was a German fashion designer and businessman, best known as the founder of the German clothing brand named ‘Hugo Boss AG.’. He was also a member of the ‘Nazi Party’ and remained loyal to it throughout the party’s existence, until the end of the Second World War. Born and raised in Metzingen, Germany, he was the youngest of five children.
Hugo Boss was the first German company to construct a brand identity within the men's wear sector. After the relaunch of the Boss brand in the early 1970s, the company developed steadily into an international fashion designer house.
HUGO BOSS, headquartered in Metzingen (Germany), is a leading global fashion and lifestyle company in the premium segment, offering high-quality women’s and men’s apparel, shoes, and accessories. The Company pursues a portfolio strategy, with the HUGO BOSS platform currently consisting of two strong brands – BOSS and HUGO.
Die Hugo Boss AG (Eigenschreibweise HUGO BOSS) ist ein börsennotiertes deutsches Mode unternehmen mit Sitz in Metzingen.
In 2024, HUGO BOSS crosses a major milestone with its 100-year anniversary. It’s a landmark moment that will be celebrated with special events throughout the year with all of our employees around the world. As we celebrate our achievements today, we will also be looking forward to the next 100 years, inspired by our future initiative: SHAPE ...
Jan 26, 2022 · Companies. Inside the big Hugo Boss rebrand. Hugo Boss CEO Daniel Grieder is leading a full makeover of the company, ranging from marketing to design. In brief? Boss is for millennials, Hugo for Gen Z. By Lucy Maguire. January 26, 2022. Hugo Boss. To receive the Vogue Business newsletter, sign up here. Two brands, two young demographics.
