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Apr 19, 2022 · New Ad Campaign 'Middle of Everything' spotlights Illinois as the center of culture, food, outdoor adventures, architecture, history and more to attract visitors and accelerate the state's tourism ...
Apr 19, 2022 · Gov. J.B. Pritzker and other state officials rolled out a new $30 million ad campaign Monday highlighting Illinois as the "Middle of Everything." Directed by Illinois-native actress and comedian ...
Apr 18, 2022 · The ad campaign comes as Illinois, like other states, is trying to move away from the pandemic with businesses and tourist attractions open without any mask or COVID-19 vaccine restrictions.
- Jeremy Gorner
CHICAGO – Governor Pritzker a long with the Illinois Department of Commerce and Economic Opportunity (DCEO) and the Office of Tourism (IOT) today announced the launch of three new TV ads as part of its tourism campaign, "Middle of Everything,” starring Illinois native and Emmy and Golden Globe award-winning actress and director Jane Lynch.
Apr 21, 2022 · CHICAGO —Governor JB Pritzker joined the Illinois Department of Commerce and Economic Opportunity (DCEO), at the Shedd Aquarium to kick off the state’s new tourism campaign, “Middle of Everything,” starring Illinois native, Emmy and Golden Globe award-winning actress, and New York Times best-selling author, Jane Lynch — who is making ...
Apr 18, 2022 · Gov. J.B. Pritzker unveiled a glitzy $30 million tourism campaign Monday as part of Illinois’ efforts to bounce back after a huge drop in visitor revenue during the worst of the pandemic.
Spring/Summer 2024 Toolkit. The Middle of Everything campaign highlights Illinois as the center of culture, food, history, architecture, nightlife and natural wonders—full of experiences for visitors to discover. See the various ways Illinois is promoting the campaign with our media toolkit.
