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The following, and most recent, decade has seen this trend continue and the literature on the “economics of movies” has well and truly matured. While economics and marketing disciplines still generate the most output, newer data-orientated disciplines have increasingly turned their attention towards the industry and its abundance of rich ...
There was a time when landline phones where the only means of communication in the film industry. There were no indie trade organizations or studio specialty divisions, HBO had just been born, cable television was a luxury, videocassette machines cost between five hundred and seven hundred dollars, and foreign-language films were the main source of alternative cinema.
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Jun 8, 2022 · The presented literature review indicates that genre of the film leads to specialization at all levels of not only production and post-production process, whereas communication with potential viewers (Abrams et al., Citation 2010). Taking this into account it appears reasonable to add the construct referring to the genre in order fully ...
- Finance and Economics
- Marketing
- Organization Theory and Strategy
One of the fundamental questions from a finance and economics perspective has been the risk and return characteristics of the film industry. Films have historically been a business of hits and misses, with far more misses than hits. Because of the highly skewed nature of the returns, these hits account for the vast majority of the profits in the in...
Marketing scholars study the creation of value through transactions by and relationships with market partners. Consumer preferences play a central role. Those companies that can best address consumers’ preferences create the most value. Digitalization, however, has been fundamentally changing these preferences. It has influenced the types of filmed...
As in the other streams, many of the questions examined in the context of film by organization theory and strategy scholars have been ones of broad interest to that group, even beyond film. Categories—how consumers sort products, services, organizations, and people into groups—have been a vibrant subject of study over the last two decades. One of t...
- Thorsten Hennig-Thurau, S. Abraham Ravid, Olav Sorenson
- 2021
Abstract. This paper investigates the economic patterns related to independent cinema, which seems to be an understudied perspective in the literature. Using the classification in The Movie Database, we delve into basic features of movies and make comparisons of mainstream and independent cinema.
Jan 30, 2020 · This chapter commences with a literature review of the scholarship on American independent cinema, and it demonstrates that despite the blossoming of the field in the past twenty-five years, there is very little research on questions of acting and performance. The...
Jul 8, 2020 · Based on such an analysis, this paper argues that government policies should be set up to maximize benefits from both inbound and outbound globalizations in order to enhance the international competitiveness of the film industry while strengthening its industrial base.
