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  1. Nov 2, 2023 · Tap on the option to “Switch to professional account.”. Tap on “Continue” and select the category that best describes your business. Choose whether to display the category on your profile and then hit “Done.”. On the next page, select “Business” instead of a “Creator” account and tap on “Next.”.

  2. Mar 21, 2024 · 1. Switch to an Instagram business account. Before you start using Instagram for business, you need to create an Instagram account for business. It’s free and anyone can do it. Here’s how to switch your existing Instagram account to a business account: From your profile, tap the hamburger (three lines) menu icon in the upper-right corner.

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    • Access to Instagram Insights. Instagram provides little in the way of analytics and performance statistics for the average Instagram user. This used to be a problem for businesses, so Facebook created Instagram Insights for businesses and power users.
    • Ability to Add a Contact Button. A helpful feature permitted for accounts with a Business Profile is adding a Contact button to your profile. When somebody clicks on the button, you can set it so that they can email you, dial a telephone call to you, or provide them with a map showing your location.
    • Your Industry Will Show on Your Profile. When you created your Facebook page, they asked you to select the industry in which your business operates. So, when you then connect your Instagram Business Profile to your Facebook page, this information crosses to your Instagram profile.
    • Ability to Add Links to Instagram Stories. From a marketing point of view, one of the most annoying things about Instagram is that you generally can't use clickable links.
    • Your Instagram bio gets an upgrade. Instagram Business profiles look slightly different from a standard personal account. Instead of just a brief description and URL, business accounts also have the chance to add an identifying industry label if they choose (like “Clothing Brand” or “Hairstylist”).
    • You can schedule posts. With the help of a third-party scheduling app like Hootsuite, Instagram business accounts can actually plan and schedule posts in advance.
    • Access to Instagram insights. Knowledge is power, they say. In that case, Business Profiles are the most powerful of them all: they’re brimming with data thanks to the Insights function.
    • Set up an Instagram Shop. Instagram Shops are a newer offering from Instagram, and only Business or Creator accounts have access to this feature. Ooh la la!
  3. An Instagram business account provides multiple features that can increase your digital marketing return on investment. However, business accounts have a few potential drawbacks. Here are the pros and cons of an Instagram business account. Pros. Instagram Insights is one of the top Instagram business account benefits.

  4. Mar 15, 2022 · 6. Choose Facebook and follow the prompts to connect your business's Facebook page. If you do not have a Facebook Business Page, you will need to create one before completing this step. If your Facebook page is already linked, move on to the next step. 7. Once complete, return to the Settings menu.

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  6. Nov 11, 2016 · 1. Sign up for an Instagram account and choose a username that clearly represents your business, like your business’ name. 2. Add a profile photo, a biography and a link to your website. 3. Switch to a business profile. From your profile, tap the gear icon in the upper right corner and select and then tap to switch to business profile.

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