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  2. Nov 17, 2023 · 6 Benefits of an Instagram Business Profile [And How to Switch Over] 1. Access to Instagram Insights. Instagram provides little in the way of analytics and performance statistics for the... 2. Ability to Add a Contact Button. A helpful feature permitted for accounts with a Business Profile is adding ...

    • Werner Geyser
  3. On Instagram, you can change your personal profile into a business account to access features that can help you grow your business. With a business account, you have access to free business tools, like: Viewing insights that can help you understand who is engaging with your business on Instagram.

  4. Aug 3, 2022 · Manage your Instagram Business Profile alongside all your other social media profiles using ...

    Business Profile
    Personal Profile
    Creator Profile
    Private profile capabilities
    Insights and growth analytics
    Access to creator studio
    Sortable inbox
    • Create an Instagram business profile. There are three types of Instagram accounts: personal, creator and business. Creator and business accounts are the two types of professional accounts offered.
    • Optimize your Instagram business profile. As I mentioned, there are more sections available in your business profile, so take advantage of them. This will provide plenty of information to potential followers upfront, giving them a clear idea of what your business does and why they should follow you.
    • Create a strong Instagram marketing strategy. Each marketing channel you have a presence on needs to have its own specific strategy—and your Instagram is no different.
    • Post high-quality Instagram content and follow best practices. We briefly touched on content, but let’s dig a little deeper because Instagram provides a lot of opportunities for sharing new content with your audience.
  5. 1. Sign up for an Instagram account and choose a username that clearly represents your business, like your business’ name. 2. Add a profile photo, a biography and a link to your website.

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