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  1. Nov 11, 2016 · 1. Sign up for an Instagram account and choose a username that clearly represents your business, like your business’ name. 2. Add a profile photo, a biography and a link to your website. 3. Switch to a business profile. From your profile, tap the gear icon in the upper right corner and select and then tap to switch to business profile.

    • Download The Instagram App.
    • Sign Up.
    • Switch from A Personal Account to A Business Account.
    • Complete and Customize Your profile.
    • Post Some Content.
    • Link Your Business Facebook Page.
    • Start Following people.
    • Develop A Strategy.

    To get started, you’ll need to download the Instagram app on your phone or go to the Instagram site. If you don’t already have an Instagram account, you can either download the app and click “Create New Account,” or open the desktop version ( and follow the same steps.

    Next, you’ll fill out the form with your email address (make sure you choose a business email address), company name, username, and password. You can also sign up with Facebook. If you already have a business Facebook account, this could be a good option. It’s important to note that your username should most likely be your company name, and your pa...

    Now that you’re set up with a profile, it’s time to switch it to a business account. To do so, go to your profile and click the three lines in the top right corner: Then, click “Settings” in the navigation menu that appears: Now, click "Account" from the Settings page: Finally, click "Switch to Professional Account": Then, you’ll be asked to descri...

    At this point, you’re all set up with a business account, but you’re not done yet. Before you can start promoting your social media, you’ll need to complete your profile: To do this, choose a profile photo. Your profile image will typically be some variation of your logo so your audience can easily recognize it. Next, you’ll need to write your bio ...

    Before you can promote your account, it’s important to post a few images first. Perhaps you can write an introduction or hello post. When you start interacting with people and following people, they’ll likely visit your account. You want there to be something to see that explains who you are as a company.

    If you didn’t choose to sign up with your business Facebook account, then it’s time to link your account here. This is an important step because you need to have a Facebook business page to use some of Instagram’s business tools. To link your account, click the three lines in the top right corner (like you did for step one). Then, click “Settings” ...

    Your profile is essentially ready to go. Now, invite your Facebook followers to follow you on Instagram. You should also start following people to get the ball rolling. However, make sure that you’re strategic. Follow pages that make sense for your brand such as: 1. Relevant companies in your city or state. 2. Informational pages that provide news ...

    Starting your Instagram business account is just the beginning. Once you’re all set with your page, it’s time to learn how to use Instagram for marketing. You’ll want to think about the hashtags you’ll use, the accounts you’ll target, and whom you’ll engage with. To get started, you can learn how to use Instagram for marketing with HubSpot Academy'...

  2. Add a profile picture or avatar. Navigate to your Instagram profile and tap Edit profile. Choose a profile picture that represents your business and clearly communicates your brand. For example, a photo of your logo or product will help customers recognize you. Your profile picture will appear in the top left corner of each post you create.

    • Your Instagram bio gets an upgrade. Instagram Business profiles look slightly different from a standard personal account. Instead of just a brief description and URL, business accounts also have the chance to add an identifying industry label if they choose (like “Clothing Brand” or “Hairstylist”).
    • You can schedule posts. With the help of a third-party scheduling app like Hootsuite, Instagram business accounts can actually plan and schedule posts in advance.
    • Access to Instagram insights. Knowledge is power, they say. In that case, Business Profiles are the most powerful of them all: they’re brimming with data thanks to the Insights function.
    • Set up an Instagram Shop. Instagram Shops are a newer offering from Instagram, and only Business or Creator accounts have access to this feature. Ooh la la!
  3. Select a Category for your business and tap Done. Tap OK to confirm. Tap Business. Tap Next. Add contact details and tap Next. To skip this step, tap Don’t use my contact info. To share logins using Accounts Center tap Continue. You can follow the steps to connect your business account to a Facebook Page associated with your business.

  4. Step 2: Set up a free business profile. Once you have a business account, you can add in relevant business information like store hours, business address, phone number and a link to your website. Learn how to start using Instagram for Business in this free Blueprint course.

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  6. Share content and try different formats like posts, Stories, and Reels to get the word out about your business. Get new customers. Encourage people to purchase a product or service by clicking through to your website, or visiting the physical location of your business. Build relationships. Grow your community by encouraging subscriptions ...

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