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  1. en.wikipedia.org › wiki › 2012_(film)2012 (film) - Wikipedia

    2012 was marketed through the fictional Institute for Human Continuity, at a viral marketing website that was created by the movie studio.

  2. Our idea from the beginning was to leverage the power of searching '2012' as there were already massive amounts of conspiracies online. This way our addition – the Institute for Human Continuity - to the sea of 2012 conspiracies would feel more organic and believable.

  3. Nov 15, 2008 · Thanks to a reader on SlashFilm, we were pointed to a site called Institute for Human Continuity that talks about registering for a lottery to guarantee your survival when the apocalypse...

  4. Feb 13, 2009 · Sony has officially launched the viral website for The Institute for Human Continuity, which is the institute that is holding a lottery to give people a chance at survival when the...

  5. ISHK takes a multi-. disciplinary approach to the questions of who we are, where we came from, and what we might become.

  6. Institute for Human Continuity. 838 likes. Part of the 2012 Movie Experience 2012 In Theaters November 13.

  7. Jul 3, 2023 · Sony Pictures sought Big Spaceship's help in communicating the mission of The Institute for Human Continuity: Ensure the survival of the human race beyond th...

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