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Dec 9, 2021 · Amazon is retiring Alexa.com, its global web ranking service that it purchased in 1999. The site will shut down on May 1, 2022.
Dec 10, 2021 · By Matt Binder on December 10, 2021. Alexa.com is no more. Credit: David McNew/Getty Images. It's the end of an era. Amazon has announced that it will be shutting down Alexa. No, Amazon...
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- matt@mashable.com
The e-commerce giant announced its intention to close down Alexa.com in December 2021, and the service finally went dark on May 1, 2022. So yes, Amazon owns both Alexa the Internet site and,...
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By Desire Athow
published 9 December 2021
No, not THAT Alexa but the other one that’s cherished by the SEO community
(Image credit: Amazon)
This article was update to clarify that Amazon is ending the original Alexa service, known as Alexa Internet.
"Twenty-five years ago, we founded Alexa Internet," the site's blog psot read. "After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more."
Amazon has not added any further information on why it is closing Alexa.com, but there’s at least two main reasons why. First, the obvious fact that the "other" Alexa needs to live on its own domain name and has grown big enough to justify this.
Secondly, Alexa, the internet service provider, now operates in a super competitive marketplace where the likes of Similarweb, Ahref, SEMrush, Moz, AWR and other rank checking services and SEO tools offer more comprehensive services at an aggressively fast cadence.
At the end of the day, Alexa has done its time, and after 25 years, it deserves to be sunset. The Alexa Rating no longer means anything - with this Google Trends graph, highlights this better than anything else.
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Dec 9, 2021 · Amazon is shutting down Alexa, its internet-tracking service that is unconnected to the identically named voice assistant. With the full name Alexa Internet, the service tracks how popular...
Dec 9, 2021 · Dec 9, 2021 5:40am PT. Amazon Is Shutting Down Alexa Internet, Its Web Ranking Site (Not the Voice Assistant) By Todd Spangler. Amazon early next year will pull the plug on Alexa.com — a website...
Dec 9, 2021 · Amazon announced on Thursday it would be shuttering the service on May 1st of next year, roughly 26 years after the company was first founded. Amazon didn’t offer a rationale behind the decision,...
