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Oct 8, 2020 · Unified logos and graphics that simplify and closely identify CBS as the core brand across divisions. Updated avatars and watermarks to be used across all CBS social media handles. About...
- The Birth of CBS and The First Logo
- The CBS Eye Emerges
- Evolution of The CBS Eye
- The CBS Wordmark
- Modernisation and Simplicity
- The Impact of The CBS Logo
- Conclusion
This incredible network has quite a fascinating history that goes back to 1927. Can you believe it? That's almost a century ago! Back then, CBS wasn't called CBS; it had a different name: Columbia Phonographic Broadcasting System. Quite a mouthful, huh? You see, radio was the talk of the town during those early days, and phonographic recording was ...
Back in 1951, something extraordinary happened in the world of television. It was the year when the awesome CBS eye logo made its grand debut. Picture this: a visionary designer named William Golden conjured up a symbol that would forever change the face of the network. This iconic eye became more than just a symbol; it represented CBS's unwavering...
3.1. Simplification and Refinement
Back in 1960, they decided to give it a little makeover, you know, to make it even more visually captivating. They streamlined the logo by removing the border that used to surround the eye. It was like setting the eye free, allowing it to shine in the centre and make a statement. By removing the border, they wanted to emphasise the symbolic significance of the eye. It became the focal point, the star of the show if you will. And let me tell you, it worked like a charm! That simple act of simp...
3.2. Colour and Motion
1996 was when they decided to embrace the world of colour and revolutionise their logo. It was a big deal because up until then, that iconic CBS eye had been rocking the monochromatic look. But they were ready for a change, a visual transformation that would capture their commitment to innovation and adaptability. So what did they do? They infused their logo with vibrant shades of blue, giving it a new lease on life. This splash of colour not only caught the eye (pun intended) but also symbol...
In the late 1950s, CBS introduced a notable wordmark that made a statement. They went with a bold, uppercase serif fontto showcase the letters “CBS.” The choice of typography was quite deliberate, exuding a sense of authority and stability. It perfectly aligned with CBS' well-established reputation as a trusted news and entertainment source. Can yo...
If you look at the current CBS logo, you'll notice they've gone for a clean and refined approach. They've simplified their iconic eye icon, stripping it to its essence. It's no longer overly detailed or elaborate. Instead, it's a sleek and understated representation of an eye, exuding a sense of simplicity and elegance. CBS has chosen a sans-serif ...
The CBS logo, with its rich history and distinct visual identity, has played a pivotal role in shaping the perception of the network. It has become ingrained in viewers' collective memory, symbolising trust, quality, and reliability. The eye logo, in particular, has transcended its role as a mere visual representation, becoming an iconic symbol of ...
The CBS logo has evolved throughout history with the network's growth and achievements. From its humble beginnings as a radio network to its present-day status as a television broadcasting giant, CBS has relied on its visual identity to communicate its values and captivate audiences. With its unwavering gaze, the CBS eye has become an enduring symb...
People also ask
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What did CBS logo look like?
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What is CBS unified logo & graphics?
1941 to 1951—The Original CBS logo The television network unveiled its maiden logo design in 1941, and it served the brand for about ten years. On a neutral white background, the CBS trademark was a wordmark logotype.
Oct 8, 2020 · CBS is rolling out a major revamp of its brand identity across its various platforms, preserving the "eye" logo but adding new touches.
Oct 8, 2020 · NEW YORK – Oct. 8, 2020 – CBS has unveiled a new brand identity that evolves, simplifies and elevates the look and feel of all its divisions across platforms while creatively featuring iconic elements of the brand’s rich history, it was announced today by President and Chief Marketing Officer Mike Benson.
As part of the new brand identity, which started rolling out on-air this week, president and CMO Mike Benson is connecting all the brands across CBS—including its entertainment, news, sports and...
Jan 11, 2021 · Syndication. CBS Television Distribution gets a new name, a new logo and a new mneumonic for cohesiveness and consistency across the CBS brand.
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