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Discover the fascinating history of Columbia House and BMG's magazine-based music marketing campaigns in the 90s. Learn how these campaigns revolutionized th...
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Columbia House was an umbrella brand for Columbia Records ' mail-order music clubs, the primary iteration of which was the Columbia Record Club, established in 1955. The Columbia House brand was introduced in the early 1970s by Columbia Records (a division of CBS, Inc. ), and had a significant market presence in the 1970s, 1980s and early 1990s.
- 1955; 68 years ago
Jun 21, 2021 · The Columbia House music club, quietly owned by media Godheads Sony and Time Warner, slung eight-CDs-for-a-penny — if the member bought a certain amount of music at full club prices while ...
If you were into music in the 90s, you likely remember BMG Music Service and Columbia House that would advertise "8 CDs for the price of 1" or other similar offers. And the thing, it an actual offer. With BMG, you would get four CDs for signing up, and after you bought one (for around $16, give or take), you would get three more for free.
Jun 21, 2011 · How did Columbia House make any money while giving away so much music? Columbia House and competitor BMG brought in tons of gross revenue — as late as 2000, the two companies were grossing $1.5 ...
