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Nov 20, 2018 · Nov 20, 2018. Christian VierigGetty Images. A new report has declared Supreme to be the lucky brand with the most powerful logo in the world. That's right: The box logo that launched a million ...
- Slack
- Zara
- The Knot
- Lord & Taylor
- McKinsey & Company
- Coldwell Banker
- VRBO
- Sears
- Toyota
- Scotiabank
Slack kicked off the year with a major logo update, courtesy of Pentagram. The company scrapped its hashtag symbol for a distinctive “octothorpe” shape that features four colors instead of the previous 11. The new design also features a bolder typeface in black. What we like:An original symbol and pared-down color palette means Slack’s logo is more...
Zara unveiled a significant logo redesign in January, spearheaded by the French design firm Baron & Baron. The fast-fashion company went from a spaced-out wordmark logoto one with tightly kerned, overlapped letters — a redesign that drew plenty of criticism in the design community. What we like: The elongated typeface is more elegant than what appe...
After more than 20 years with a light-blue wedding industry logo, the website moved to a more modern design. The new typeface is a more casual cursive style, and the new color — a vibrant, deep coral — feels contemporary and gender-neutral. What we like:That color! The brand is still recognizable, but looks fresher and friendlier than before, and a...
Moving away from its slanted handwritten logo, Lord & Taylor went for a dramatic redesign — a sans-serif wordmark stacked in a yellow square. While there’s nothing particularly offensive about the new look, it feels disconnected from the brand’s history. What we like:The new logo is more compact and readable, while the “L+T” monogram provides flexi...
The management consulting firm’s wordmark logo redesign wasn’t a dramatic one. But it’s a prime example of a tasteful update, with more attention paid to the custom typeface and kerning. What we like:The stacked-text design works better for the length of the company name, taking up less horizontal space. The bolder custom typeface is more memorable...
Following in the footsteps of Century21’s major rebrand last year, Coldwell Banker eschewed its old look for a modern, overlapped monogram logo. The rebrand received angry criticism on social media, signalling it was perhaps too dramatic of a change. What we like:We appreciate the effort to modernize the logo while keeping the traditional deep-blue...
The vacation-rental company VRBO is another brand that falls into the “dramatic new look” category. The logo went from a tame green wordmark to a line-drawn design with shades of blue and splashes of orange and green. What we like:It’s hard not to appreciate the punchiness of this redesign. The style and colors of the new logo says “vacation!” in a...
The embattled department store updated its skinny, sans-serif wordmark logo (launched in 2010) by adding a bright green loop symbol. The new logo irked many designers (what does the symbol mean?!) and drew comparisons to Airbnb’s logo. What we like:We’ve gotta say it: nothing. What we don’t: This redesign seems misguided — why add a symbol and what...
Just as Audi removed the 3D chrome effect in its logo redesign last year, Toyota said goodbye to its shiny symbol. The flatter design introduces a black typeface and a bold red square around the brand’s sized-down symbol. What we like:The symbol-in-container layout is a welcome update, working both on its own and in the full logo. The redesign has ...
In another move toward logo simplification, Scotiabank removed the globe symbol from its logo and made subtle wordmark updates. While the globe still exists as a flat symbol in marketing materials, it’s a departure from the classic look. What we like:The new typeface is bolder and slightly elongated, making it easier to read. The new uppercase “S” ...
Jan 16, 2018 · Having battled criticism (and a lawsuit) for its famous red and white box logo, the iconic design is now known to fetch upwards of $1,000 on the resale market. As far as streetwear grails go, the ...
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Jul 25, 2019 · Supreme logo, a story of brand collaborations and metamorphoses. Supreme’s logo has got a title of the most powerful one — according to Hypebeast, they have left such names as Gucci, Fila, Adidas, Louis Vuitton, Nike, and many others bite the dust. A well-deserved victory, so I could not pass by this box of red-and-white.
While it developed into a downtown institution, Supreme established itself as a brand known for its quality, style, and authenticity. Over 25 years, Supreme has expanded from its New York City origins into a global community; working with generations of artists, photographers, designers, musicians, filmmakers, and writers who defied conventions ...
Spring/Summer 2024 Lookbook – Supreme. 1. Spring/Summer 2024. Big Logo Chenille Varsity Jacket. Distressed Loose Fit Selvedge Jean. Futura New Era®. archive. Supreme.
Nov 20, 2018 · In other news, Beyoncé released another capsule range for the holidays. Most Powerful Logos 1. Supreme 2. Champion 3. FILA 4. Prada 5. Fendi 6. Gucci 7. Kappa 8. Versace 9. Louis Vuitton 10 ...
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