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  1. It is a genre, wrapped in a mystery, inside a cardigan. There is a handy list on page 12 of Twee that identifies some common Twee characteristics—an awareness of darkness and cruelty in the...

    • The Tiktok Bubble Effect
    • What's So Scary About Twee?
    • Do We Need to Worry About this?

    TikTok's algorithm is designed to know you better than you know yourself. It serves you endless customized videos that pay attention to your interactions, all to ensure you see the exact content you'll enjoy most. But the funny thing about humans is that we actually have a very poor understanding of scale and relevanceoutside of our own bubbles. So...

    The initial wave of twee came at a time when Tumblr popularity was paramount -- the more reblogs you had on a cutesy photo with a poetic caption, the more indie and iconic you were. It was an attitude as much as a fashion movement, similar to what we'd now call hipsters. Unfortunately, however, it also came with some deeply concerning attitudes tow...

    As is so often the case online, the discourse surrounding the twee debate is bigger than the debate itself. What started as a simple trend revival has grown legs in part due to the attention that naysayers have brought upon it. But as for whether we should be worried, it really comes down to how much faith people have in their own capacity to regul...

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  3. www.bbc.com › article › 20140910-the-rise-of-tweeThe rise of twee - BBC

    Oct 21, 2014 · Twee is nothing new in music, and it was British critic Simon Reynolds who first noted the “revolt into childhood” of certain 1980s indie bands, a genre he dubbed “cutie”. Nitsuh Abebe’s ...

  4. Feb 11, 2022 · The original twee indie-pop scene had its own unique fashion aesthetic rooted in a kind of ramshackle thriftiness: corduroy, turtlenecks, anoraks, and ’60s threads culled from charity shops.

  5. Sep 5, 2014 · Twee is not kitsch, though they might be second or third cousins; perhaps twee is elevated kitsch, or intellectual kitsch, or maybe a Möbius strip where you can’t tell when irony ends and...

  6. Jan 20, 2022 · Twee, initially a word used to describe a British indie music community, traveled overseas to define an era of music, film, fashion, and an attitude of embracing oddities. It’s possible that Zooey Deschanel’s quirky, school teacher–esque looks and the folky soundtracks of our favorite coming–of–age movies will make a reappearance this ...

  7. Jun 26, 2014 · With Twee: The Gentle Revolution in Music, Books, Television, Fashion, and Film, he’s given it a name, and he’s given it a canon. (The canon is crucial, as we shall see.) And if his book is a...

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