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James Prince (born James L. Smith, also referred to as J. Prince, or Lil J.) (born October 31, 1965) is an American music executive, promoter and manager. He is the CEO and co-founder of the Houston based record label Rap-A-Lot. Prince is known as one of the 'godfathers of the rap music industry', and inspired other southern hip hop label executives including Birdman of Cash Money Records and Master P of No Limit Records. Wikipedia