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  1. Using a media mix strategy, various multimedia projects have used fictional idols to market Japanese pop culture and anison music. The series Creamy Mami, the Magic Angel was the first notable anime series to use a media mix marketing strategy, where Takako Ōta would provide the voice to the main character and portray her at music events; the ...

  2. The Japanese adjective kawaii can be translated as "cute" or "adorable" and is the drive behind one of Japan's most popular aesthetic cultures.Kawaii culture has its ties to another culture called shōjo, a girl power type movement that has been commodified to sell the image of young girls alongside pop culture and the goods they might be interested in. Shōjo can be seen as Japan's version of ...

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