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Julius Caesar Bass (September 16, 1935 – October 25, 2022) was an American director, producer, lyricist, composer, and author. Until 1960, he worked at a New York advertising agency, and then co-founded the film production company Videocraft International, later named Rankin/Bass Productions, with his friend, Arthur Rankin Jr. He joined ASCAP in 1963 and collaborated with Edward Thomas and James Polack at their music firm and as a songwriting team primarily with Maury Laws at Rankin/Bass. Wikipedia