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Koloman Moser. Ver Sacrum (Sacred Spring) (Poster for the Thirteenth Secession exhibition). 1902. Lithograph. 73 3/16 x 25 3/16" (185.9 x 64 cm). Albert Berger, Vienna. Gift of Joseph H. Heil, by exchange. 145.2010. Architecture and Design
Ver Sacrum served as an exhibition in itself, using the blank pages as walls in a museum. The magazine’s principle designer, Koloman Moser, approached the layout with great creativity, constantly altering it within whilst creating a beautiful harmony of text and illustration.
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In 1907 Moser, due to internal conflicts and as his plans for reorganising the Werkstätte (to cope with financial problems) weren't realised, withdrew from the Wiener Werkstätte. Koloman was one of the designers for Austria's leading art journal Ver Sacrum.
- Austrian
- March 30, 1868
- Vienna, Austria
- October 18, 1918
The most important illustrator and designer for the Ver Sacrum publications was undoubtedly Koloman Moser. More than 200 graphic designs are known to be by him. His illustration to...
Moser was the lead designer for Austria's leading art journal Ver Sacrum (‘Sacred Spring’ in Latin),the official magazine of the Vienna Secession from 1898 to 1903. This art journal paid great attention to art and design and was managed mainly by Moser, Gustav Klimt and Josef Hoffmann.
The Secession's prominence in graphic design declined sharply after 1903 due to the formation of the Wiener Werkstätte that year and the cessation of publication of Ver Sacrum. The former poached Moser, the Secession's leading graphic artist, who formally quit the Secession two years later with Klimt and others (though he would move on from ...
