Kraft Foods Inc. was a multinational confectionery, food and beverage conglomerate. It marketed many brands in more than 170 countries. 12 of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang.
The Kraft Heinz Company, commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz. Co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania. Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest in the world with over $26.0 billion in annual sales as of 2020. In addition to Kraft and Heinz, over 20 other brands are part of the company's profile including Boca Burger, Gevalia, Grey Poupon, Oscar
The merger of Kraft Foods and H.J. Heinz was agreed by the boards of both companies, with approval by shareholders and regulatory authorities in early 2015. The new Kraft Heinz Company became the world's fifth-largest food and beverage company and the third-largest in the United States. The Kraft Heinz co-headquarters are in Chicago at the Aon Center and in Pittsburgh at PPG Place, with other offices across the United States, Canada, South America, Europe, Asia, and Australia. The companies comp
As of 2021, in addition to both Kraft and Heinz, many more global brands are included in the Kraft Heinz portfolio
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Origin of the firm
Kraft Foods traced its roots to the National Dairy Products Corporation, formed on December 10, 1923, by Thomas H. McInnerney. The firm was initially set up to execute on a rollup strategy in the fragmented United States ice cream industry. Through acquisitions it expanded into a full range of dairy products. By 1930 it was the largest dairy company in the United States and the world, exceeding Borden. McInnerney operated the Hydrox Corporation, an ice cream com...
Beginnings for Kraft
Born in Stevensville, Ontario, Canada in 1874, James L. Kraft immigrated to the United States in 1903 and started a wholesale door-to-door cheese business in Chicago; its first year of operations was "dismal", losing US$3,000 and a horse. However, the business took hold and Kraft was joined by his four brothers to form J.L. Kraft and Bros. Companyin 1909. As early as 1911, circulars and advertisements were in use by the company. In 1912, the company established its New Yo...
Post National acquisition of Kraft-Phenix
At the time of the acquisition in 1930, National Dairy had sales of $315m compared with $85m for Kraft Phenix. National Dairy management ran the combined business. Following the Kraft-Phenix acquisition, the firm continued to be called National Dairy until 1969 when it changed its name to Kraftco. Historically, all of the firm's sales came from dairy products. However, the firm's product lines began to diversify away from dairy products to caramel candies, macaro...
Kraft Foods Inc was an official partner and sponsor of Major League Soccer and sponsored the Kraft Nabisco Championship, one of the four "majors" on the LPGA tour. The company also sponsored the Kraft Fight Hunger Bowl, a post-season college football bowl game. Kraft Hockeyville originally was Canadian reality television series developed by CBC Sports in 2006 and was sponsored by Kraft Foods in which communities across Canada compete to demonstrate their commitment to the sport of ice hockey. The contest revolves around a central theme of community spirit in Canada. In 2007, the contest was relegated to segments aired on Hockey Night in Canada Kraft released an iPad app called "Big Fork Little Fork" in 2011 which, in addition to games and other distractions, has information regarding how to use Kraft foods in nutritious ways.This app costs $1.99; a version for home computers is available on the iTunes app store.
Before the company was split, its core businesses were in beverage, cheese, dairy foods, snack foods, confectionery, and convenience foods. Kraft's major brands, which each generated revenues exceeding $1 billion, as: 1. Cadbury 2. Jacobs 3. Kraft, including Kraft Dinner, Kraft Singles, Kraft Mayo 4. LU 5. Maxwell House 6. Milka 7. Nabisco 8. Oreo 9. Oscar Mayer 10. Philadelphia 11. Trident 12. Tang Seventy additional brands have revenues greater than $100 million. In total, 40 brands are at least 100 years old.
In 2003, a California lawyer made national headlines by suing Kraft for using trans fat in Oreo cookies.Kraft foods announced a trans-fat free reformulation of Oreos shortly after the 2003 lawsuit was filed, and the lawsuit was dropped. Kraft denied that the change was made in response to the lawsuit, noting that the reformulation had been in planning long before the lawsuit. In 2010, two California residents filed a class action lawsuit against Kraft Foods for cl...
In 2012, Kraft contributed $1,950,500 to a $46 million political campaign known as "The Coalition Against The Costly Food Labeling Proposition, sponsored by Farmers and Food Producers" The organization was founded to oppose Proposition 37, a California citizen's initiative mandating the labeling of foods containing genetically modified ingredients. As a result, there were calls for a boycott of Kraft products.
For years Kraft purchased paper for its packaging from Asia Pulp & Paper, the third-largest paper producer in the world which was called a "forest criminal" for destroying "precious habitat" in Indonesia's rain forest. In 2011, when Kraft cancelled its contract with Asia Pulp & Paper, Greenpeace executive director Phil Radfordcommended the company for "taking rainforest conservation seriously".
Kraft began a major restructuring process in January 2004, following a year of declining sales (blamed largely on the rising health consciousness of Americans) and the sacking of co-CEO Betsy Holden. The company announced closures of 19 production facilities worldwide and the reduction of 5,500 jobs, as well as the sale of 10% of its branded products. On January 19, 2010, Kraft sealed the deal to buy 100% of the share capital of Cadbury for over $19 billion. On March 17, 2010, Kraft Foods said it was "truly sorry" over its closure of a Cadbury factory in Somerdale. Senior Kraft executive Marc Firestone made the public apology to MPs at a parliamentary select committee hearing. In March 2011, in the US, Kraft Foods introduced MiO, a liquid flavoring product with zero calories and sugar-free geared to 18 to 39-year-old consumers.MiO has no artificial flavors but it does have artificial colors, artificial sweeteners an...
In September 2000, up to $50 million worth of taco shells were recalled by Kraft from supermarkets and Taco Bell restaurants. The shells contained genetically modified corn, which was not approved for human consumption by the Food and Drug Administration; the recall was the first of a genetically modified food. The corn was supplied to a plant from which Kraft bought the shells. In April 2009, Kraft Foods recalled products containing pistachios after the discovery of salmonella at one of its Illinois manufacturers. Kraft pinpointed as the source a California pistachio grower, which initially recalled over 2,000,000 pounds (910,000 kg) of nuts before broadening the recall to much of its 2008 crop. A Washington Posteditorial credited the "aggressive food safety system at Kraft Foods" with effectively addressing the danger. In September 2011, Kraft recalled over 130,000 cases of Velveeta Shells and Cheese microwav...
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Spinoff of Kraft Foods Group from Kraft Foods Inc.
In August 2011, Kraft Foods Inc.announced plans to split into two publicly traded companies — a snack food company and a grocery company. On April 2, 2012, Kraft Foods Inc. announced that it had filed a Form 10 Registration Statement to the SECto split the company into two companies to serve the "North American grocery business". On October 1, 2012, Kraft Foods Inc. spun off its North American grocery business to a new company called Kraft Foods Group, Inc. The remai...
Kraft and Heinz merger
On March 25, 2015, Kraft Foods Group Inc. announced that it would merge with the H.J. Heinz Company, owned by 3G Capital and Berkshire Hathaway Inc. Kraft's shares rose about 17 percent in premarket trading after the announcement of the deal, which will bring Heinz back to the public market following its takeover over two years prior.The companies completed the merger on July 2, 2015.
Kraft is an official partner and sponsor of both Major League Soccer and the National Hockey League. Since 2006, Kraft Foods has sponsored Kraft Hockeyville, a reality television series produced by CBC/SRC Sports, in which communities demonstrate their commitment to the sport of ice hockey in a contest revolving around the theme of community spirit. The winning community gets a cash prize dedicated to upgrading their hometown arena, as well as the opportunity to host an NHL preseason game. In 2007, it was then relegated to segments aired during Hockey Night in Canada. In 2015, Kraft Hockeyvillewas expanded to the United States with a separate competition for communities there. From 2002 to 2014, Kraft sponsored the Kraft Nabisco Championship, one of the four "majors" on the LPGA tour. The company also sponsored the Kraft Fight Hunger Bowl, a post-season college football bowl game, from 2010 to 2012. In 2011, Kraft has rele...
The company's core businesses are in beverage, cheese, dairy foods, snack foods, and convenience foods. Kraft's major brands include:
For years, Kraft purchased paper for its packaging from Asia Pulp & Paper, the third-largest paper producer in the world, which was labeled as a "forest criminal" for destroying precious habitat in Indonesia's rainforest. In 2011, when Kraft canceled its contract with Asia Pulp & Paper, Greenpeace Executive Director Phil Radford commended Kraft for efforts made towards forest protection, for "taking rainforest conservation seriously".
In 2013, food blogger and activist Vani Hari and blogger Lisa Leake launched an online petition drive to compel Kraft Foods Group, Inc. to remove controversial synthetic dyes Yellow 5 (labeled as Tartrazine) and Yellow 6 from its signature macaroni and cheese products. In April 2013, Hari and Leake delivered a petition with some 270,000 signatures to Kraft headquarters in Chicago, Ill., and asked the company to change its macaroni and cheese recipes. In Octobe...
In 1989, Kraft Foods was listed as one of the top polluters in Ontario, for polluting Hoople Creek (Ingleside, Ontario) with phosphorus, suspended solids, and oxygen-destroyingmaterial.
Kraft Foods Inc. Kraft Foods Inc. is the largest confectionery which are headquartered in the United States. It markets many brands in more than 155 countries. 11 of their brands annually earn more than $1 billion worldwide: Kraft, Cadbury, Oscar Mayer, Maxwell House, Nabisco, Oreo, Philadelphia cream cheese, Jacobs, Milka, LU, and Trident.
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This list of Mondelez International brands (formerly Kraft Foods Inc.) includes brand-name products that were or are still developed, owned or distributed by Mondelez International. The company's core businesses are in beverage , cheese and dairy foods , snack foods , confectionery , and convenience foods .
Kraft Foods Group, formerly the U.S. grocery division, was officially spun off from Kraft Foods, Inc. on October 1, 2012, creating a slight variant of the classic "racetrack" logo used since the 1960s.  Now the text was changed to all lowercase (except for the 'K') and in a different font.
1 National Dairy Products Corporation 1.1 1923–1969 2 Kraftco Corporation 2.1 1969–1976 3 Kraft, Inc. 3.1 1976–1980, 1986–1989 4 Dart & Kraft 4.1 1980–1986 5 Kraft General Foods 5.1 1989–1995 6 Kraft Foods, Inc. 6.1 1995–2009 6.2 2009 6.3 2009–2012 Kraft unveiled a new logo, changing from the racetrack logo to a new "smile-and-splash" logo. The updated logo was used for only 5 ...