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Iacocca also introduced the concept of auto loans with his 1956 campaign “56 for ’56,” which offered consumers a new Ford with a 20% down payment and a $56 monthly payment over three years ...
Jul 3, 2019 · Chrysler Corp. Chairman Lee Iacocca discusses quarterly earnings at the Grand Hyatt Hotel in New York on Feb. 2, 1989. Lee A. Iacocca, an ambitious immigrant’s son and salesman extraordinaire ...
The Ford Mustang. One of Lee Iacocca’s most significant achievements at Ford was his instrumental role in the creation of the Ford Mustang. In the early 1960s, Iacocca recognized the market demand for a car that combined style, affordability, and performance. He championed the development of the Mustang, which was introduced in 1964 and ...
Jul 3, 2019 · Lee Iacocca, who created the iconic Ford Mustang and later in his career rescued Chrysler from bankruptcy, has died, his foundation and Ford Motor Company confirmed on Tuesday. He was 94. He was 94.
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Jul 3, 2019 · Lee Iacocca, the automobile industry executive who helped launch the Mustang at Ford and save Chrysler from bankruptcy, and whose cunning, ingenuity and swagger made him one of the most successful ...
Jul 5, 2019 · Lee Iacocca, the auto-industry titan who served as CEO of Chrysler and president of Ford during a nearly 50-year career in the business, died at his Southern California home on July 2.
Jul 3, 2019 · Lee Iacocca, the legendary former CEO of Chrysler, has died at the age of 94. He was one of the first CEOs to use television commercials and interviews to promote himself and the Chrysler brand.
