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MAGNA is the leading global media investment and intelligence company. Our trusted insights, proprietary trials offerings, industry-leading negotiation and unparalleled consultative solutions deliver actionable marketplace advantage for our clients and subscribers.
- Media Trials
MAGNA Media Trials, in collaboration with Amazon Ads and...
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- Atlas
2024 Ad Market: A Wide Range in Spending Dynamic Across...
- Media Trials
Nov 10, 2016 · NEW YORK, Nov. 10, 2016 /PRNewswire/ -- Magna Entertainment, a division of NY-based entrepreneurial investment firm Magna ( www.mag.na ), has announced the creation of a new $100 million...
Dec 4, 2023 · The winter update of MAGNA’s “Global Ad Forecast” predicts media owners net advertising revenues (NAR) will reach $853 billion this year, growing +5.5% growth vs. 2022. 2023 ended up stronger than anticipated by MAGNA in its mid-year forecast update (June 2023: +4.6%) as second-half digital ad sales accelerated by +6.3% yoy following a weak firs...
MAGNA is the centralized IPG Mediabrands resource that develops intelligence, investment and innovation strategies for agency teams and clients. We utilize our insights, forecasts and strategic...
Dec 18, 2008 · New York and Los Angeles headquartered Magna Global Entertainment, part of Interpublic Group of Cos., was headed by Bill Hilary, former president of BBC America and executive vice-president and general manager of Viacom’s Comedy Central. The well-respected programmer Hilary joined in 2006.
Feb 8, 2002 · NEW YORK , NY ( February 8, 2002) – Interpublic's MAGNA Global USA today announced its expansion into programming with the formation of MAGNA Global Entertainment. Robert Riesenberg, previously Executive Vice President, Managing Director of the Universal McCann Entertainment Group, has been named Executive Vice President/Director, MAGNA ...
Her tenure at MAGNA began as EVP, Integrated Investment in 2016, where she played a key leadership role in media negotiations on behalf of IPG Mediabrands’ clients, working with UM’s investment teams on brands such as Coca-Cola Co., Johnson & Johnson and BMW, and with Initiative’s on brands like Amazon, Merck and Liberty Mutual.
