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  1. Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization, and personalized advertising. By automating these tasks, teams can work better together, provide more personalized, relevant content to prospects and customers, and save time.

  2. Definition: marketing automation. Marketing automation utilizes software to complete marketing tasks and execute predetermined campaigns across several different channels at scheduled intervals. By setting up a schedule, the software is able to perform many repetitive assignments for you, giving you the time back to focus on other efforts.

  3. digitalmarketinginstitute.com › blog › the-ultimate-guide-to-marketing-automationThe Ultimate Guide to Marketing Automation

    Dec 22, 2022 · Marketing automation is a term used to generally describe the use of a platform whose main purpose is to automate activities across your inbound marketing channels. Generally, these can include repetitive, albeit essential, tasks such as sending emails, social media, and managing contact information.

  4. Oct 1, 2020 · Marketing automation refers to marketing efforts and tasks that have been automated using software. They are typically triggered by a consumer action, like subscribing to a blog, filling out a form, or making a purchase.

  5. Nov 7, 2013 · In a nutshell, marketing automation refers to software that automates your marketing for you. The software is designed to help you prioritize and execute your marketing tasks in a more streamlined and efficient way. But what does that mean for you as a marketer?

  6. What is marketing automation? Marketing automation is a type of software that enables companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads.

  7. Marketing automation is defined as the process of using software to automate marketing campaigns and activities throughout the entire buyer’s journey — from initial customer interactions through to post-sales support.

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