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May 12, 2023 · Learn about the features, benefits, and prices of 22 marketing automation platforms, from HubSpot to Sender. Find out how to choose the best software for your business needs and goals.
A marketing automation tool is software or a platform that helps marketers capture leads, nurture them through the sales funnel, and analyze lead behavior and campaign performance. These tools automate repetitive tasks like emails, social media posts, and ad campaigns to allow your business to focus on strategy and engagement with its audience.
Compare marketing automation software based on features, user satisfaction, segment rating, and pricing. Find the best platform for your marketing needs and budget with G2's unbiased ratings and reviews.
- ClickUp. ClickUp is a comprehensive project management platform equipped with potent marketing automation software and ClickUp Email Project Management automations.
- ActiveCampaign. ActiveCampaign is a marketing automation solution that offers predictive email scheduling and AI-powered email content generation. It also offers API and Webhooks and can integrate with WooCommerce, Shopify, and BigCommerce.
- Marketo. Adobe Marketo Engage is a large marketing platform that supports marketing automation, account-based marketing, lead management, and email marketing.
- Brevo. Marketing automation platform and CRM Stack Brevo (formerly SendInBlue) is an all-in-one platform designed to help businesses grow faster. Since its rebrand in May of 2024, Brevo wants you to know one thing: It’s for all business sizes.
Mailchimp offers marketing automation tools to create personalized and adaptable customer journeys, send transactional emails, retarget ads, and integrate data from various platforms. Learn how to use Mailchimp's features, pre-built journeys, and AI assistant to optimize your marketing and sell more.
- Does Mailchimp have marketing automation?Yes, Mailchimp offers marketing automation, which allows you to personalize customer journeys, send trigger-based emails, and more. You can also se...
- How do I add automation to existing campaigns in Mailchimp?You can’t edit campaigns that have already been sent out via Mailchimp. However, if you haven’t hit the send button yet or the campaign is paused,...
- How to set up Mailchimp marketing automationTo set up marketing automation, you’ll first have to connect your store to Mailchimp. This way, you can leverage important customer data to send en...
- What is automated marketing?Automated marketing refers to using technology to reduce the creation of manual emails. So, instead of composing an email after a customer abandons...
- What is needed for marketing automation campaigns?To set up a few marketing automation campaigns, you’ll need to decide how often to send emails and define the trigger. Preset automations often hav...
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Compare and review the best marketing automation software for your business needs. Find out the features, ratings, and reviews of popular platforms like HubSpot, Klaviyo, Iterable, Marketo, and more.
Apr 17, 2023 · Compare 11 top-rated marketing automation platforms for email, SMS, social media, and more. Find out which one suits your business needs, budget, and goals.
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