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With A/B testing tools, like those offered by Mailchimp, you can do split testing and test as many as three variations for campaigns. You can also test subject lines, content, from names, and send times. You can test your reach too; that's how many people get your emails. Always optimize your emails for better results.
Aug 06, 2021 · Email marketing is one element of a marketing strategy. It involves the use of emails to keep customers informed about company news, limited time offers, product updates, and more. When done effectively, email is a powerful communication tool that can build relationships with potential customers and increase your sales efforts.
- Western Governors University
What is Email Marketing? Email marketing is the act of sending promotional messages to people in mass quantities. It typically is to generate sales or leads and it may contain advertising. Remember: You’re a Guest in Their Inbox. People are inundated with interruptions, pitches, and advertisements everywhere they look.
Email marketing can help you build a relationship with your audience while also driving traffic to your blog, social media, or anywhere else you’d like folks to visit. You can even segment your emails and target users by demographic so you’re only sending people the messages they want to see most.
Promotional emails are one of the most economical ways for any business to connect with customers. Research shows a message is five times more likely to be seen through email than on social media like Facebook or Twitter.