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    What is the purpose of email marketing?

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  2. What is Email Marketing? Email marketing is the act of sending promotional messages to people in mass quantities. It typically is to generate sales or leads and it may contain advertising. Remember: You’re a Guest in Their Inbox. People are inundated with interruptions, pitches, and advertisements everywhere they look.

  3. Email marketing can help you build a relationship with your audience while also driving traffic to your blog, social media, or anywhere else you’d like folks to visit. You can even segment your emails and target users by demographic so you’re only sending people the messages they want to see most.

  4. Promotional emails are one of the most economical ways for any business to connect with customers. Research shows a message is five times more likely to be seen through email than on social media like Facebook or Twitter.

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