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  2. Jul 01, 2021 · Best Email Marketing Campaign Examples. 1. ModCloth. 2. Tory Burch. 3. RunKeeper. 4. Litmus. 5. Loft.

    • Duffy’s Sports Grill. As soon as you open this Duffy’s email, you’re instantly greeted with a banner image and a call to action. As you scroll, you see the name of a menu item with a mouth-watering image to match just to the right of it.
    • Hotel Tonight. This next example from Hotel Tonight is one that also has a good flow. Again, we see another big bold image before anything else and, because of this, our attention is immediately drawn there.
    • 1Password. Your welcome message should feel warm and engaging. In this next example, 1Password checks all of the boxes. 1Password welcomes new users with some personality with “Take your shoes off and stay a while” messaging combined with matching imagery.
    • LearnVest. LearnVest also does this well. Here, a welcome message with a “Let’s Get Started” button are the first things you see once you open the email.
    • Speak Your Buyer’s Language (Wool and the Gang) We like people who are similar to us. More than that, when we know, and like someone, we tend to say “yes” to their requests.
    • Stand Out with Your Design (Function of Beauty) While Wool and the Gang mimics you chatting with your friends, Function of Beauty lets you talk to your hair.
    • Keep Your Readers Engaged (Boxycharm) It’s no secret that eye-catching subject lines get your emails opened. But what makes people read your emails all the way to the end?
    • Make Your Sales Memorable (Brooklinen) It’s a question all marketers consider: How can you sell with email when most customer inboxes are full of promotional emails?
    • Buzzfeed. Subject line: Confirm your This Week In Cats subscription now! Type: B2C Confirmation email example. Goal: Verify new subscriber’s email address.
    • KonMari. Subject line: Welcome to KonMari. Type: B2C Welcome email example. Goal: Greet new customers after signing up for your newsletter. When you become part of KonMari’s email list, she will send you a beautiful welcome email reflecting her brand.
    • EM Cosmetics. Subject line: Hey Marilia, did you forget something? Type: B2C Abandoned cart email example. Goal: Restore lost revenue. Cart abandonment is no small feat.
    • Shopify. Subject line: Reminder: Reunite is today! Type: B2B Event Reminder. Goal: Increase attendance for Shopify’s Livestream event. Your subscribers are busy.
  3. Such as “download”, “take”, “buy”, etc. This way, the recipient knows exactly what they can do in the email. Make it concise, catchy, and clear. Your priority in writing a marketing email is the clarity of the subject as well as the content of the email.

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