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Jan 11, 2024 · Lead nurturing email marketing campaigns. Another popular type of effective marketing campaign is lead nurturing emails. The workflow is pretty simple — people opt-in to email lists and instantly become a vital asset for online businesses that own those lists. Welcome emails here are just a warm-up.
Feb 23, 2024 · Table of Contents. Types of Email Marketing Campaigns. 10 Best Email Marketing Examples and Templates. Lead nurturing email. Customer onboarding email. Transactional email. Abandoned cart reminder email. Promotional upsell and cross-sell email. Feedback request email.
Dec 27, 2023 · Marketing Plan vs. Business Plan. A marketing plan is a strategic document that outlines marketing objectives, strategies, and tactics. A business plan is also a strategic document. But this plan covers all aspects of a company's operations, including finance, operations, and more. It can also help your business decide how to distribute ...
To help you get started, we’ve curated lists of email examples that illustrate email marketing best practices. They include: Triggered emails such as: account confirmation email marketing campaigns. browse abandonment email template examples. cart abandonment campaigns. delivery confirmation emails.
Sep 25, 2020 · 6. Personalize every email. When you customize an email and tailor it to your recipient, it'll feel more thoughtful, professional, and personal. Email personalization also helps you humanize your brand. This touch helps you foster a relationship between your business and email recipients and boost retention rates. 7.
3. Upselling/cross-selling email campaigns. Upselling and cross-selling are tried and true examples of email marketing campaigns. The goal of these two strategies is to get existing customers to purchase a more profitable product than the one they have purchased in the past (upselling), and/or purchase additional products based on their past purchases (cross-selling).
Sep 23, 2022 · 8. Keep it short. If you plan a campaign that will send emails every three days – keep the messages short and to the point. On the other hand, if you are sending one email a month, you can make it longer. The main point is to keep the audience engaged with email copy that connects, at an appropriate length.
