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What email marketing strategies do SaaS companies use?
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Nov 8, 2023 · Email marketing for SaaS businesses doesn’t have to be so complex. I’ll take you through 13 SaaS email marketing best practices that will optimize your campaigns for the best results. We’ll start with putting the building blocks of a campaign in place. 1. Create Content that Aligns with the Customer Journey . Email marketing is like dating.
- Nico Prins
- Email autoresponders. The key feature in email automation is autoresponders, which automatically send emails to users as soon as they complete an action.
- Drip campaigns (basic automation) The next step in email automation is drip campaigns where sequences deliver emails at set intervals over time. Let’s say you’re running a 30-day free trial to generate leads for your software product.
- Dynamic email automation. Dynamic email automation uses advanced workflows that respond to a range of user and customer actions. Basically, you create email campaigns designed for leads and customers at different stages of the consumer journey and audiences with different interests, moving them from one email list to the next as they complete actions progressing through your sales funnel.
- Email personalisation. The biggest problem with marketing automation is that it’s easy to lose that genuine connection with individual prospects. The key characteristic of email as a channel is that it connects you with people one-to-one but this is impossible to maintain at scale.
Mar 24, 2023 · What is email marketing for SaaS? Features of email marketing for SaaS. Personalization; Customer education; Customer success stories; Incentivized referrals; Product updates and feature releases; Account activation emails; Free trial reminders; 8 Examples of successful SaaS email marketing campaigns. 1. Canva — illustrated recommendation; 2.
- Give value to subscribers. The first step in mastering SaaS email marketing is to provide value to your subscribers. Ask yourself, what can you offer your subscribers to make them excited to open your emails?
- Write engaging subject lines. Subject lines are the gateway to capturing your subscribers’ attention. They determine whether subscribers will open or ignore your message.
- Analyze and segment your audience. Every subscriber is unique. Understanding their preferences and behaviors is crucial for successful email marketing for SaaS.
- Design informative content. Now that you have your audience’s attention, it’s time to deliver informative and engaging content. Educate your subscribers about topics related to your SaaS product.
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- Subscription confirmation email by Stripo. This type of email is mandatory for all businesses as, according to the GDPR rules, we are allowed to send only solicited newsletter emails.
- Warm welcome email by Wistia. A welcome email is the second email your subscribers see. Make it as warm and as informative as possible. Now it is the right time to write emails in your corporate style: make jokes, if you normally do in your emails; use jargon; use interactive elements if you this is what you normally do.
- Segmented promo email by Weblium. It's unexplainable, but a fact. The right segmented list can make the difference in a mind-blowing 1,000% increase in CTR!
- Updates/digest email by Zapier. Email digests and updates are crucial to have in their arsenal to bloggers, to those who provide different services and software.
Your Ultimate Guide. What is SaaS Email Marketing Strategy? SaaS email marketing strategy focuses on promoting and growing your SaaS business through emails sent to prospects and customers.
Aug 30, 2023 · You will learn: What is a SaaS email marketing strategy? Why is customer data so important for SaaS email marketing? Why should you start with the segments? What email tools do you need? Marketing email: running your marketing email list. Lifecycle email: user onboarding and beyond. Transactional email: notifications, invoices, etc.
